The Worst Cold Call Opening Line Ever

My phone rings.

Me: “Hello?”

Cold Caller: Long pause from automated dialler… “Hello. Is this Eva Colbert?”

Me: “Yes it is.”

Cold Caller: “Hello Ms. Colbert. How are you today?”

SERIOUSLY?!

Ice Ice Baby 🎶

We’ve all been cold called.

But the worst cold calls are when the caller asks you ‘how you’re doing?’, without even introducing themselves first.

It feels like nails on a frozen chalkboard. Very uncomfortable.

Why is a complete stranger calling to ask how I’m doing?

The best response, is “I’m busy”. This icy reply usually catches them off-guard. 🥶

Follow it up with a quick “Thanks. Bye.” and you can usually be rid of the inconvenient caller in seconds. Without even giving them a chance to dive into their pitch.

ProTip: Don’t say this!

But if you’re that cold caller, the last thing you want is to be bounced into the cold.

Increase your chance of success, by never, ever, ever ever ever starting off your call with “How are you today?”

Make it personal. Do your research.

It can be a hard habit to break, but you’ll get much better results if you introduce yourself first, then just get straight to the point with something more like, “Hi. This so-and-so from XYZ Company. I’m calling because….”

Capture your prospect’s attention any way you like.

Just make sure not to dive straight into the unsanctioned “How are you today?” intro.

It’s doomed to fail.


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.


overwrite.ai | the AI writing assistant for estate agents | Sign up for your Free 7 Day Trial.

The Most Cringeworthy Real Estate “Dad Jokes”

Dad’s Rock! 👨‍🎤🤘.

And not just on Father’s Day.

Even their super-cringe jokes are lovable.

(Note to all – if you’re wincing but still need to hear the punchline, that’s a Dad Joke.)

So sit back, and enjoy some of our worst real estate dad jokes… 


DAD JOKE #1

“What room in your house are zombies most afraid of?

The living room.

DAD JOKE #2

My bread and butter listings are those with finished basements.
They’re my best cellars!


DAD JOKE #3

Did you hear about the only remaining unit in the apartment building?
It was last but not leased.

DAD JOKE #4

“Why does the mortgage broker always eat lunch by himself?

Because he is a loaner.

DAD JOKE #5

“What kind of insects do you WANT to have in your investment property?

Ten-ants.

DAD JOKE #6

“Hey Girl, is your name mortgage?

Because you’ve got my interest.

DAD JOKE #7

Why didn’t the hipster real estate agent show the oceanside mansion?

It was too current.


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.


overwrite.ai | the AI writing assistant for estate agents | Sign up for your Free 7 Day Trial.

HQ, Hybrid or Home: Flexible working and the new management mindset

Empowering employees to ‘own’ their work and be judged on outcomes rather than inputs could be the key to improving productivity and strengthening engagement in hybrid workforces.

Dan Price, the Seattle CEO known for cutting his own pay to fund increasing the minimum salary at his firm, Gravity Payments, to $70,000 (£56,000), revealed on Twitter last October that he’d asked his employees where they wanted to work. 

The poll he’d asked them to complete offered three options: HQ, hybrid or home. Only 7% wanted to return to the office full time, while 31% preferred hybrid. The remaining 62% wanted to work remotely. 

His response? “Sounds great. Do whatever you want… As a CEO, what do I care? If you get your work done, that’s all that matters.” 

Global Preference to WFM

The results of Price’s survey seem to be roughly in line with the preferences of the global workforce. The latest studies suggest that many employees, having had a taste of remote working, aren’t keen to return to HQ full time, even though this is what many employers would prefer. 

“Our data shows that employees expect to be offered hybrid working. They will leave, or not join an employer in the first place, if that’s not available,”

Nick Gallimore, director of innovation at business software provider Advanced. 

“This poses a major problem for organisations that want to retain key staff. They must think very carefully before, say, proposing pay cuts for remote employees. Such measures look as though they’ll prove deeply unpopular.” 

Remote working: Measuring it up

Such findings suggest that employers could be setting themselves up for a fall if they cling on to the command-and-control approach of office-based work. They also indicate that firms urgently need to find effective new ways to measure remote workers’ contributions. 

A research report published by EY after the UK’s first nationwide Covid lockdown was lifted in 2020, Physical Return and Work Reimagined Study, found that 49% of the 700-plus employers it had polled were already looking to do so.

“As businesses struggle with the great resignation and a battle for talent, shifting to focus on workforce output and satisfaction is a must,”

Nicola Downing, CEO of IT consultancy Ricoh Europe. 

“A more task-based approach empowers people to work flexibly and it shows that they’re trusted to get the job done. Organisations could then look at introducing certain ‘mutual’ hours where colleagues work at the same time in the same place to promote collaboration.” 

A more task-based approach empowers people to work flexibly

Empowering Employees

Good managers not only establish expectations and gives employees a voice in the process; they also help people to understand how their role expectations align with team and organisational objectives.

Price’s reaction to the findings of his poll also highlights the fact that many business leaders have come to accept that much of what a given employee is achieving isn’t apparent from looking at their time sheet. It’s made them realise why there was so much dissatisfaction with the way we worked before the pandemic. 

Engaging with hybrid working means that companies are becoming flatter and more dispersed, with a less visible workforce. Their focus when measuring performance therefore needs to shift to a task-based model of outcomes, such as customer satisfaction or time to market.

Understanding outputs and productivity

The best way for organisations to understand output is to apply high-quality performance management methods, according to Gallimore. He argues that one of the problems afflicting many firms in this respect is a lack of clarity on what outcomes are most important to them and then articulating how each person’s individual goals feed into achieving these. 

“If each employee has clear goals that define expectations of their output and are linked to organisational objectives, this will free the organisation to empower people in terms of where and when they work,” Gallimore says. “This way, measuring output becomes a lot easier. If your process is agile enough, you’ll find that it can really drive that sense of empowerment.”

This is key to the success of an outcome-focused hybrid working policy, he adds. Rather than dictating to people when they need to attend the office, employers can trust them to decide for themselves according to the goals they’re aiming to achieve. 

Gallimore cites the process of inducting new recruits as an example. Although firms’ experiences during the Covid lockdowns have shown that it can be done remotely, many people feel that things can be missed this way, so it’s often better to complete the process in person at HQ. Under an outcome-focused approach, this is a tangible task that can be left up to a manager and their team to choose where and when to do it, leaving other stakeholders in the organisation to judge how successful that decision was. 

Sheela Subramanian is co-founder and vice-president of the Future Forum, a research consortium backed by Slack Technologies.

She believes that:

“It’s critical that leaders move from activity to outcomes when measuring performance. The first step is being really clear with your team by defining what ‘good’ looks like. This will be a mix of quantitative and qualitative outcomes. There can be potential for ambiguity when one balances the two, so it’s important for leaders to share examples of success.” 

According to research by Gallup, almost half of all employees start their working day without a clear idea of what they’re expected to achieve. This is quite a troubling finding for an office-based workforce, but it becomes even more problematic in situations where employees are more widely distributed. 

This places even more responsibility on their managers to set clear objectives, according to Dr Adam Hickman, senior workplace strategist at Gallup. 

“Good managers not only establish expectations and gives employees a voice in the process; they also help people to understand how their role expectations align with team and organisational objectives,” he says. “When employees have this sense of purpose, their engagement soars, even when they’re working at a distance.” 

Dr Adam Hickman

Goals also need to be aligned with tangible outcomes to make it crystal-clear to everyone what progress looks like, Hickman adds. 

“Everyone likes to have something to show for their hard work, but this can be especially helpful for hybrid workers when you can’t always see the tasks they complete each day in person,” he says. 

Focusing on outcomes in this way should also help hybrid workers to organise their time better, as they’ll be able to quantify how much work a particular task is likely to require. This should then enable them to achieve a better work/life balance, which will again make for a happier workforce, according to Gallimore. 

Promoting a better work/life balance through hybrid work models

Empowering employees

“What people want from their employer has changed significantly over the past few years. In particular, there’s been a real increase in demand for a better work-life balance,” he says. “By helping employees to clearly understand the outputs that are important to the business, you can free up enough choice around those outputs – for example, where, when and how people prefer to work – to enable them to find the balance they’re looking for.” 

The opportunity to engage with hybrid working not only liberates employees; it frees organisations from the traditional office-hours metric of productivity, which was at best myopic and at worst a serious limiter to business growth and success. 


This column does not necessarily reflect the opinion of overwrite.ai and its owners.

Jon Axworthy writes for Raconteur 

This story has been published from an article on Monday 13th June 2022, without modifications to the text. Only the headline and has been changed.


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.


overwrite.ai | the AI writing assistant for estate agents | Sign up for your Free 7 Day Trial.

Your Property Descriptions Are BORING! Let’s Fix That.

There’s a growing problem with online real estate marketing. And it’s your problem.

Anyone that’s spent more than a minute browsing one of the UAE’s real estate portals, will know that it’s full of cookie cutter listings of cookie cutter properties.

What’s worse. Many of them are phishing ads.

Consumers are bored of your content.

You’re paying thousands every month, to publish listings that nobody spends time reading. The portals don’t care. They’re taking your money. So who’s the sucker?

Copy. Paste. Repeat.

It’s no different on social media. The same photos. Captions. And hashtags. Bland as a block of concrete.

Check out these examples.

A Personal Favourite

One strapline that could claim the title of most overused real estate statement ever, is:

“Arguably the best deal on the market…”.

Said Every Real Estate Agent, Everywhere.

Real Estate agents can’t get enough of this phrase.

We’re not saying it’s completely off-limits. But when you really want your property listing to work for you, you’ve got to stand out from the crowd. “Amazing”. “One of a kind”. “Arguably the best”. They’re all so Meh! 😐

You need to Boss-Level your listing content.

While fly-through videos and professional imagery is attractive, remember one fact. You can’t publish a listing with videos and images alone.

You need the…

…Power of Words

Words have power. Their meaning crystallizes perceptions that shape our beliefs, drive our behaviour, and ultimately, create our world. Their power arises from our emotional responses when we read, speak, or hear them.

Harness that power.

Grab your audience’s attention and don’t let go. Make them want you to tell them more about your property.

Here’s how to use Power Words That Pop!

Better than the alternative?

Ditch the dull. Dump the dreary.

Be passionate. You’re not submitting an MBA class paper. Genuine emotion will get you far in this business.

For example, instead of “Best in class“, use

  • Top-drawer
  • Venerable
  • Un-frigging-believable

Try interesting synonyms.

Instead of “Great“, use

  • Must-have/must-read/must-try
  • Winning
  • Crushes it

See where we’re going with this?

Jazz up your intros. For example, instead of “XXXX Agency is proud to introduce…?” – (God how boring!), use:

  • Warning! This property elicits postcode envy.
  • This place brims with positive energy.
  • You can skip over this property, but you’ll be the one kicking yourself later for it.

Hook words

Get creative. Sprinkle these into your listing descriptions and chances are you’ll hit a chord with your audience.

  • A kitchen that’s perfect for releasing your inner gourmet guru.
  • A property with skyline views that’ll take your breath away.
  • An infinity pool that you didn’t know you needed.

Or don’t bother.

Save yourself all that hassle. And get yourself signed up to overwrite.ai | The AI Writing Assistant for Real Estate Agents.

Looking for more creative ways to reach out to your audience? You’re in luck.

Because at overwrite.ai, we love words.

In fact, we’ve created overwrite.ai so you can drop the thesaurus completely.

Our AI Writing Assistant’s powered by a database of over 70,000 entries. Trending words, phrases, and descriptive prose. The cream of the crop of real estate lexicon. All so that you can publish engaging and search optimised listing descriptions that POP.

So all you have to do is sell (or lease) homes.


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.


overwrite.ai | the AI writing assistant for estate agents | Sign up for your Free 7 Day Trial.

What’s Elon Musk’s Next Twitter Move?

Elon Musk has just spent a mind-blowing $44 Billion on acquiring Twitter. 

The Deal of the Year needs no introduction. 

Twitter, arguably the internet’s most influential social media platform, is under the control of the world’s richest person. 

And he’s now considering monetising it for commercial users.

“I (sic) want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans.”

Elon Musk , Twitter Post

But forget all that.

The real question is, will Elon give Donald Trump a Twitter Board Seat?

Elon Musk ‘vehemently opposed Twitter
banning Donald Trump’

Have your say….

Take a second to tell us what you think, or hope, will happen…


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.


overwrite.ai | the AI writing assistant for estate agents | Sign up for your Free 7 Day Trial.

Revealed: The Lies That Estate Agents Tell

“What wicked webs we weave, when we conspire to deceive”

– Famous Proverb

Real Estate agents are notoriously creative with their facts. It’s part and parcel of the job.

But sadly, there are those who’ll go further. Bending the truth to breaking point. Lying through their teeth to close a deal.

In a recent blog, we listed 6 signs of a bad real estate broker.

Now, we reveal some of the bare-faced lies that wicked estate agents are prepared to tell.

Continue reading “Revealed: The Lies That Estate Agents Tell”

Demand Outpaces Supply for Dubai’s Super Prime Homes

Appetite for Dubai luxury residential units among investors and homeowners is hitting an all-time high.

From 2021 to date, luxury residences by all major developers in Dubai have been fully sold out, and are now trading at a premium on the secondary market.

This is a marked difference from what was witnessed during the Covid pandemic.

At the height of the pandemic, every luxury residential unit worth more than $1 million was considered by many brokers to be a burden on the real estate market in Dubai, and premium properties were barely selling.

During Covid, Dubai turned into a predominately buyer’s market. In 2020 and 2021, most investors adopted a buy-to-let model, purchasing small-scale, low-ticket units in bulk to achieve a higher return on investment.

Tourism was primarily driven by low-income investors who were more likely to opt for smaller, affordable units.

Post-Covid era sees investor interest increase in luxury properties

With the pandemic coming to an end, all that is changing. More and more people, especially millionaires, are moving to Dubai with their families and investing in holiday homes and permanent residences.

According to New World Wealth, Dubai’s population of high-net-worth individuals (HNWIs) soared to 54,000 HNWIs in June 2021 from 52,000 in December 2020, achieving a growth of 3.8 percent.


This column does not necessarily reflect the opinion of overwrite.ai and its owners.

Author, Anup Oommen, is a Middle East Journalist and Digital Editor for Arabian Business

This story has been published without modifications to the text. Only the headline and cover image has been changed.


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.


overwrite.ai | the AI writing assistant for estate agents | Sign up for your Free 7 Day Trial.

6 Signs of a Bad Real Estate Broker

Bad Real Estate Agents. Unfortunately they’re out there. There are those that lack training. Those with limited experience. Poor local community knowledge. Zero negotiation skills. Pushy sales techniques.

Not every agent is a bad apple. Many are ethical, informed and professional. Genuinely intent on finding the best possible outcome for their clients.

So, what makes a Bad Agent?

Continue reading “6 Signs of a Bad Real Estate Broker”

A Wave Of Billion-Dollar Language AI Startups Is Coming

Language is at the heart of human intelligence. It is the basis of our communication. It is therefore at the heart of our efforts to build artificial intelligence. No sophisticated AI can exist without mastery of language.

And the field of language AI—also referred to as natural language processing, or NLP—has undergone breathtaking advances over the past few years.

We now stand at an exhilarating inflection point in human history.

Where Language AI is poised to make the leap from academic research, to widespread real-world adoption. Generating billions of dollars of value, and transforming entire industries in the process.

Continue reading “A Wave Of Billion-Dollar Language AI Startups Is Coming”

Beckham bites on Coulthard’s donut 🍩

Every once in a while an idea comes along that you wish you’d thought of.

In this case it was the perfect combination. Sizzling-hot, super-prime real estate. Two of (arguably) the world’s most legendary A-list sport celebs. And a phenomenal piece of dare-devil stunt marketing.

In possibly one of the craziest real estate launch stunts ever performed, Formula One racing legend David Coulthard took to the top of the Miami’s tallest residential tower to spin some donuts – 700-feet off the ground!

And to top it off, fellow sporting superstar David Beckham dropped a cool US $20M on a full-floor penthouse in the Zaha Hadid designed building. 

Continue reading “Beckham bites on Coulthard’s donut 🍩”

What Is an AI Writing Assistant and How Can it Help Me?

AI-driven writing tools are becoming a widespread phenomenon.

An AI writing assistant is software that automates the writing of one or more phases in the process of generating content for marketing purposes. AI writing assistants help with ideation, structure and even tone and style, giving marketers more time to focus on their unique skills and to brainstorm new ideas.

Due to its wide range of capabilities, an AI writing assistant can potentially make marketers’ jobs easier: It can generate content at scale while also making sure that every post has the right tone and structure according to client specifications. In addition, it can also take care of error-prone tasks such as copy editing

Many copywriters are now using AI writers to create content because software can identify the best structure and vocabulary to use, which can be a time-consuming process for copywriters. It also helps them with writer’s block by giving them new ideas on what they should write about.

AI writers are also much cheaper than human copywriters and can generate content at scale. This is thanks to their ability to learn from large sets of data and perform efficiently.

How to find the right AI assistant for your needs

So how do you know which one AI assistant is right for your business? To start, you want to think about what kind of content you need. Do you need data-rich articles with keyword-rich titles that can rank well on search engines? If so, then an automated content creator that specializes in SEO is ideal.

Alternatively, if you’re looking for something more creative and less technical, then an AI writing assistant that specializes in creative writing or emotive content may be perfect for your needs.

There are also AI assistants that specialize in designing infographics or editing video scripts.

The importance of AI in various industries

The emergence of AI has changed the way we do business. It does away with the need for human intervention in many cases, which means that there is no need for staffing and management of huge teams to handle customer service issues. For example, AI-assisted call centers can manage support tickets with accuracy and speed without requiring human labor all day long.

We will start seeing more jobs being replaced by AI as it becomes more advanced, so it’s important now to look at how AI can be used for better productivity.

Ways AI can supercharge your productivity

The way you use AI is going to depend on what your business is and what you plan to do with it. When you’re starting a startup or a company, AI can be incredibly useful. It can provide you with insights into who your target audience is and how they’re going to react to certain changes in your product or service offerings.

To work on a project, you need to have a good idea of what you want to do. In some cases, this may be as simple as just listing all of your ideas and then going from there. In other cases, it may be more difficult. That is where AI can come in ⁠— the software will help you find the best idea for your project and help you with your workflow.

In reality, AI is already impacting businesses today. The main question is not what AI can do for a business, but rather how a business can leverage AI to improve customer experience and increase profitability. AI assistants are on the rise and they have been used for a variety of tasks from content generating to automatic translation. As more companies start using these technologies, they will change the way we work and live.


This column does not necessarily reflect the opinion of OVERWRITE.ai and its owners.

Yakup Özkardes-Cheung writing for Entrepreneur, February 26, 2022.

This story has been published from an online news feed without modifications to the text. Only the headline and has been changed.


overwrite.ai is an artificially intelligent content creator helping real estate agents write unique, search optimised property descriptions that sell homes.


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.

How to earn that Million-Dollar Commission Cheque

What does it take to become a top real estate agent?  

There’s no denying the profession is relentless; with extreme working hours, emotional roller-coasters, short-weekends, and no guaranteed income. Estate agents must be prepared, sometimes through no fault of their own, for deals to crumble at the last minute.

So, it’s no exaggeration that many of the world’s top brokers eat, sleep and breathe real estate.   

See More

The Real Estate Animal Kingdom

Like a pride of lions, your reputation, and that of your Agency, are intertwined. And in the Real Estate Animal Kingdom, only the strongest survive. 

It’s no secret. Your industry is more challenging now, than ever. The potential for massive earnings and the low barriers to entry, are leading to increasing competition.

Greater compliance oversight. Rising portal charges. Interest rate hikes. These are all very real challenges that demand your continuous evolution.

Here’s the bottom line. Estate Agents are pack animals, not lone wolves. Every Agent is bound to an Agency, and must work together to market themselves and their properties. But what if your marketing department is failing YOU?

Hunting Together

To survive, indeed to thrive, you must hunt together. You will only ever be as strong as the brand you represent. How that brand markets itself, and markets you, is critical to your success. So ask yourself, “Is the brand I work for doing everything possible to support me?

Continuous evolution. I said it before. I’ll say it again. If your agency’s marketing team aren’t doing enough to have your back in this cut-throat animal kingdom, you die. If they stand still, falling prey to the complacency of how they do things, you die. If they are not leveraging the latest technologies, guess what? You die.

Your marketing team has got to be top-notch. If they’re scrimping on budgets, or out of touch with tech, they’re no good to you. A weak link in your chain. Impeding your earning potential.

Animal Rights

It’s your right to query anything that could impede or enhance your income. If they’re not on their game, they’re taking you down a road to nowhere. Pure and simple.

You need to know where your marketing department’s budget is being spent. And what that’s getting you in return.

Here are 5 questions that all Estate Agents must be asking their marketing departments in 2022:

  1. What international and local best practices are baked into your marketing strategy?
  2. Are you originating tactics to distinguish us from our competition, or just copying what others do?
  3. Do you consciously try to drive traffic to our website, and not just portals? How? What are the results?
  4. How do you ensure that the quality of content we, and our brand, publicly associate our names with, is always of the highest standard?
  5. For each marketing dollar you spend, what is our ROI? (Tip: Nothing less than 300% should suffice)

A Little Tip

The easiest way to know whether your marketing team’s thinking of your best interest, is if they’ve subscribed to overwrite.ai for you. If not, get them to without further delay. Only then will you understand what you’ve been missing.


overwrite.ai is an AI-assisted content creator that helps real estate agents instantly curate unique and search-optimised property marketing descriptions. 


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.

Join the Global Conversation at Step 2022 💥

Join the world’s leading Tech Festival for Emerging Markets this February 23/24 at Dubai’s Step 2022 Conference in Dubai Internet City.

Continue reading “Join the Global Conversation at Step 2022 💥”

Social Media Content Hacks for Estate Agents

You’re a good estate agent. You work for a decent agency. Built a rep for yourself. Bank a respectable commission cheque each month. You’ve got a presence on social media. Found yourself a catchy handle. You look good on camera. You post; a lot. You get a few hits. A handful of likes. Usually from friends or colleagues. But you’re not crushing it. Not really getting traction with the people you want traction from. So what’s holding you back?…CONTENT!

We’ve all had writer’s block. When it’s on the tip of our tongue but we don’t know how to articulate it. Or worse. When our mind goes blank, suddenly having no clue about the kind of content our potential clients might find interesting.

So we’ve made things easy for you.

Here are 6 of the most trending real estate agent blog ideas, that’ll guarantee to deliver high-quality content to your readers and blow up your online following.

#1 Mind Your Business

Do you know what effect inflation’s going to have on home prices? What will an increase in tax rates do to demand?

Irrespective whether you are in leasing or sales, a great place to start with informative content is to talk about topics such as the latest behavioural trends, interest rates, regulatory policies, or the interplay between demand and supply. If you don’t understand the basic rules of real estate economics, you can’t give your audience quality advice. That makes you obsolete.

Be relevant instead. Educate yourself, in order to educate your clients. It’s all about adding value.

#2 What’s On

Get miles of traction discussing local events. Keep your blog updated with What’s On in your local community. From community shows to festivals, charity events to estate oriented sales programmes, your readers would love to know the goings-on in their locality. 

#3 What’s Hot and What’s Not

Do you know a great place to hang out with friends and have a yummy burger? Or, perhaps the best coffee shop? You also might know the go-to happy hour spot. Your audience will not only love the list of cool places to check out but also appreciate your insights. 

#4 Pet-Lover’s Paradise

It is often difficult for pet parents to find the best places to take their furry friends. Whether it is a pet groomer or a pet-friendly restaurant you talk about, this is a great topic to engage with your pet-loving readers. So, grab a list of places that let felines, canines, and any other nines, in and add those recommendations to your blog. 

#5 Kid-Friendly Zone

Residents usually love exclusive information about places that are great for kids. Be it a perfect pizza joint or a school with all the amenities, giving parents the themed information is an excellent way of marketing your website. The content is likely to be shared on social media platforms as well. 

#6 Get Personal

Who said real estate agent website content couldn’t be personal? You can share your story of how you grew into an agent. Why should people trust you? How did your journey in the real estate arena get started? What have you learned in your years as a real estate agent, an entrepreneur, and an investor? 

A real estate blog is one of the most effective ways of creating an online relationship with your clients, building credibility with informative content, and generating potential new leads. The more useful the content, the more people will return, engage and share your content.

So if you’re looking for inspiration that’ll take your next (or first) post up a few notches, this is your starting point.

Happy Blogging!


overwrite.ai is an AI-assisted content creator that helps real estate agents instantly curate unique and search-optimised property marketing descriptions. 


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.