The summer real estate market. Long. Quiet. Boring. Often bearing little or no fruit, by way of sales.
For many real estate agents, it can be a hard slog.
And with many residents overseas for annual vacations, brokers could be forgiven for expecting another slow burn this summer.
But as we head further towards the end of the hottest season of 2023, things aren’t cooling down.
On the contrary. There’s been an influx of buyers and sellers across many real estate markets worldwide.
So how can agents remain as competitive as possible, and stay busy, whilst the heat rises?
This week we present four tips to take advantage of during the summer, and prepare you for the win:
1. Old is Gold
Never neglect old clients.
Agents shouldn’t let any influx of new prospects distract them from tending to old clients. It’s always important to contact them. Share valuable information. Remind them why they loved working with you in the first place.
Treating these past clients right is the key to drawing new business. Referrals and word-of-mouth are the secret to success for many top agents. Pick up the phone to previous clients and say hello. If they’re taking some summer down-time, they might be in just the right mood for a chat.
2. Become Early Adopters
Technology can truly help set you apart. And give you a massive competitive advantage over the “slower learners”.
Using overwrite.ai’s generative AI can instantly create your property descriptions. Or adding a 3D home tour can level up the online viewing experience. And for rapid, secure legal transactions, digital e-signing services are the perfect time saver. All examples of efficiency-driven technology that significantly increases the efficiency of your business.
So when it’s quiet in the office, trial some new platforms. Test out a new efficiency tool. Look at ways to save time by using intuitive and user-friendly tech. You’ll soon find that adopting an open mind will only help your business evolve.
3. Buddy-up With a Builder
Home renovations have soared since covid. The building trade boomed as people started to prioritise time spent at home. Added to this, a shift towards remote working meant extra space was needed to accommodate the “home office”. And summer is often when a lot of home refurbs take place.
Having a close connection to a contractor will therefore keep an agent up to date with new inventory. And in case of stock drying up, having an inside guy can get you an intro before anything comes to market. Use this time to make contacts while renovation work is underway.
4. Know Your Worth
While many clients are taking the reins early on, agents still play an essential role. Buying a home is a huge financial undertaking that still unnerves many. Plus, it’s impossible to think that technology can ever replace a genuine, invested, human agent.
A simple phone call. An open house. A calling card. All work wonders when delivered in the right way, at the right time. And the summer months allow you to plan all this – to perfection.
Prepare for All Weather
So as the summer season gets into full swing, let these words of wisdom stick with you:
In real estate, you don’t have to build it for them to come — you just have to make it happen for those that do. And there will always be those that do. Whatever the weather.
overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry.
We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
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