Most overused real estate one-liner, ever

“Arguably the best deal on the market…”.

Said Every Real Estate Agent, Everywhere.

This statement could almost certainly claim the title of most overused real estate one-liner ever!

Describing a new listing as ‘Arguably the best deal on the market’: Real Estate agents just can’t get enough of it.

We’re not saying it’s completely off-limits. But when you really want your property listing to work for you, you’ve got to stand out from the crowd.

You need to Boss-Level your listing content.

“Definition of Luxury”

“One of a kind”

“Arguably the best”

They’re all so… Meh!  While fly-through videos and professional imagery is attractive, remember one fact. You can’t publish a listing with videos and images alone.

Harness the power of words

Words have power. Their meaning crystallizes perceptions that shape our beliefs, drive our behaviour, and ultimately, create our world. Their power arises from our emotional responses when we read, speak, or hear them.

Harness that power.

Grab your audience’s attention and don’t let go. Make them want you to tell them more about your property.

But what if you can never seem to find the right words to describe your dream listing. What they call ‘writer’s block’. What if English isn’t your strong point?

A killer script will prompt them to make an offer

That’s why agents all over the world are using generative AI to do this job for them. And overwrite.ai is powered by a database of over 70,000 entries. Trending words, phrases, and descriptive prose. The cream of the crop of real estate lexicon. All so that you can publish engaging and search optimised listing descriptions that will set you apart from the rest.

Generative AI pioneer, Ayman Alashkar, Founder and
CEO of overwrite.ai

“Rather than go with a generic ai tool that can often make things up, termed ‘AI Hallucination’, professionals are increasingly opting for specialised AI tools that are powered with local data. overwrite’s “language” has been built entirely on real estate themed content, setting it apart from the likes of chatGPT.” Ayman Alashkar, Founder and CEO, overwrite.ai

About overwrite.ai

overwrite.ai is a pioneering Generative AI, creating engagement-oriented content for the real estate industry. 

We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.


For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.


overwrite.ai | real estate content creation, reimagined.

How ready is the GCC for the ‘AI money’?

Is the GCC ready to make the “AI money”?

Yunqi Li | Wired.Me

A McKinsey survey finds that there’s still a lot needed for the GCC to fully unlock AI’s potential.

If you have followed the recent news of NVIDIA, the world’s largest chipmaker, witnessing skyrocketing stock share due to the AI hype, you might have a good idea of how much money is lying in AI and the industries supporting it.

The craze is sweeping all across the globe, and the Middle East’s Gulf Cooperation Council (GCC) is no exception.

AI adoption highest in Retail / consumer-packaged goods sector. Source: Wired.me

AI’s Potential to Deliver

A survey conducted by McKinsey in partnership with GCC Board Directors Institute estimates that AI has the potential to deliver as much as $150 billion in the region, which is equivalent to 9 percent or more of GCC countries’ combined GDP.

The survey shows that 62 percent of the respondents from five main sectors across all six GCC counties are using AI in at least one business function. However, it is merely scratching the surface of AI’s potential.

Leveraging AI models from A-Z 

AI adoption is currently low in several areas despite the significant potential.

For instance, companies in the energy and materials sector haven’t fully leveraged machine learning models to optimize their processes from start to finish.

Retail companies in the GCC have made more progress, with 75 percent reporting the use of AI. But even in the most widely applied area, marketing and sales, only one-third of respondents reported using AI.

Obstacles to AI adoption

According to McKinsey, companies that generate at least an additional 20 percent of their earnings from AI compared to others are considered high-performing. 

But the truth is, there are several obstacles that companies face in adopting AI. These obstacles include the lack of data and technology infrastructure, regulatory challenges, and the perception of AI as an expensive investment. 

In the GCC region, only 30 percent of companies have a well-defined AI strategy or the necessary talent to implement it. And only 35 percent have the required infrastructure and architecture to support AI, and 25 percent have an effective change management program in place.

So how can companies and regulators accelerate the adoption of AI and fully profit from AI? 

McKinsey suggests that the key areas where companies need to focus include strategy, talent development, data infrastructure, and scaling AI adoption.

Tackling key challenges to accelerate AI adoption. 
Source: Wired.me

With the significant amount of attention, money, and potential in AI, it is crucial for regulators, companies, and other entities to speed up the adoption of AI in an efficient and effective manner.


About overwrite.ai

overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry. 

We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.


For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.


overwrite | real estate content creation, reimagined.

UAE restaurant adds AI to the menu

Would you order an AI generated pizza? If you’re a Pizza lover in Dubai, now you can…

Chefs in Dubai are now using Generative AI to refine their recipes. To mark the launch of its new restaurant, a Dubai pizzeria has added a new pizza topping to its menu. And it’s been created using generative AI.

Jumping on the global AI hype-cycle, and inspired by the Gen AI trend, the pizza chef asked ChatGPT to create the recipe.

Using the prompt “pizza for Dubai customers”, it produced a recipe that featured “lamb kofta on a thin dough, with a sauce made of tahini and sumac.”

Localised AI

The pizza is inspired by the Shawarma – a popular snack enjoyed by Emiratis and local residents across the UAE.

However the chef did have to make some tweaks to the ChatGPT recipe. 

According to an interview in The National, he switched lamb for chicken and added some other local spices, making it more authentic to the region.

ChatGPT also suggested using feta cheese as a topping, but the final product features paneer cheese instead.

This highlights a common fear of just how much we can rely on outputs generated by AI.

“Human oversight is always required when using artificial intelligence, in order to ensure the output is applicable in real world scenarios. We cannot blindly accept everything that generative AI suggests to us.

– Ayman Alashakar, Founder and CEO overwrite.ai

AI for tasks not jobs

The idea is a great viral marketing stunt to generate PR for the restaurant. But it does support the argument that AI wont replace jobs (in this case a chef).

Instead it allows professionals to be more creative, inject fresh ideas into their existing skillset, and save time.


overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry. 

We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.


For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.


overwrite | real estate content creation, reimagined.