Isn’t head-desking an inevitable part of a real estate agent’s day?

Office jobs all have their quirks. Here’s one that some real estate agents might find familiar.

I work for a real estate company that has offices in two states. We have just adopted a new website platform and have had a lot of frustrations with the transition. One recurring issue we are having is that the pages showing specific property listings will display names and contact information that do not belong to the agents representing those listings.

I opened an email ticket with support to get this addressed.

Me: “There is an issue affecting some of our property listing pages. For properties listed by [Agent], the page is showing someone else as the listing agent and a phone number that is not her cell number, nor our office number.”

Support Person #1:“I just took a look at your account, and [Agent #1]’s ID number was entered incorrectly in our system, so I fixed it. As for the phone number, that is a number assigned to your company by our system to capture customer contact information. It can’t be changed, but don’t worry; sale leads will still be directed to the agent representing the property listing. Have a great day!”

This explanation suffices for my team, and the fix they applied seems to do the trick… until I realize the same issue is happening with a handful of other agents. I reach back out to support.

Me: “I had a ticket open about agent information displaying incorrectly on property listing pages. I have now discovered that this is still happening for the following agents: [list of names].”

Support Person #2: “I see the ticket you had open with [Support Person #1]. Unfortunately, you cannot change the phone number displayed on property listing pages. It is a number assigned to your company by our system to capture customer contact information. Don’t worry; sale leads will still be directed to the agent representing the property listing!”

Me:“Okay, that’s fine and actually not what I’m concerned about. There are a handful of agents who are not showing up on their own listings. The last support person applied a fix to correct this for one agent, so now I just need that same fix applied to these other agents.”

Support Person #2:“I have put in a request with our developers to allow you to change the phone number in the future, but unfortunately, at this time, it cannot be changed. Is there anything else I can help you with?”

Me: “Okay, as I already said, I understand that the phone number can’t be changed, and I’m not concerned about that. I need to ensure that the correct agent is displaying on property listing pages. For example, [Property Listing] is currently showing that [Agent #2] is representing this listing, but they’re not. This listing is represented by [Agent #3], so [Agent #3]’s name and photo should be on this page.”

Support Person #2: “That information is actually all random. The agent displaying on the page won’t always be the agent representing the listing. If you don’t want an agent showing up on these pages at all, you can turn that off in Settings.”

They send me a screenshot showing that they have ALREADY DONE THAT in my account. I rush into my account and turn that setting back on.

Me:“Actually, we aren’t allowed to turn that off. Our regional real estate commission requires the correct information to be there. I know for a fact that it’s not random because the last support person already fixed it for me once. Also, in the example I just shared, the agent displayed on the page is not even licensed in the state the property is located in, so they couldn’t even legally represent a buyer for this property. I really need these specific people’s information to be fixed.”

Support Person #2: “Unfortunately, at this time, the phone number cannot be changed.”

They go into the same spiel about the assigned system phone number.

Me: “I understand the system phone number, and that is fine. I really need the other part of my issue addressed.”

Support Person #2: “I have put in a request to allow the phone numbers to be changed, but at this time, they can’t be. I understand that this is not an ideal solution for you, and I apologize.”

Me:“Okay, is there someone else I can speak to about this? Or maybe we could get on a video call? It seems that my actual concern here is still being misunderstood.”

Support Person #2:“Sure, I’d be happy to get on a video call with you! Here is a link…”

We get on a video call, and I am able to share my screen, show them the exact place on our website where the incorrect information is being displayed, and prove to them that in most cases, it IS displaying the way we want to and not randomly.

Support Person #2: “Okay, I do apologize for the misunderstanding. Let me reach out to the first support person you talked to and find out what fix they applied so that we can correct these other agents.”

I breathe a sigh of relief, thinking I have finally gotten through to this person… until a day later when I get this response.

Support Person #3: “Hi there. I spoke to the previous support person on this ticket, and they were able to explain that they assigned you a system phone number to match the area code of your primary office. Unfortunately, at this time, this number cannot be changed, but I have put in a request with development to allow this in the future. I understand that this is not an ideal solution for you, and I apologize for the inconvenience. Have a nice day!”

I don’t think I’ll ever head-desk any harder than I did at that moment. This conversation was primarily over email, and it would sometimes take days for Support to respond, so this entire exchange took well over a month.

I still haven’t found out how to fix the problem.


This column does not necessarily reflect the opinion of overwrite.ai and its owners.

This story has been published from Not Always Right on July 2023.


For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog


overwrite | real estate content creation, reimagined

Palestine Tech Launch: Tools for Palestinian Support

Paul Biggar, the founder of Tech for Palestine, hopes to raise more awareness of the war in Gaza, fight for a permanent ceasefire and provide ways for those who are afraid to speak publicly in support of Palestine to still offer support. 

It is one of the first tech initiatives to take a public stance supporting Palestine and could represent a turning point in the venture industry’s posture regarding the Israel-Hamas conflict as more people seek to speak out in favor of a ceasefire.

More than 40 founders, investors, engineers and others in the tech industry are today announcing a coalition called Tech for Palestine to build open source projects, tools and data to help others in the industry advocate for the Palestinian people.

The platform, still in its early days, will feature projects run by small groups and serve as a place to share resources and advice, something many pro-Palestinian tech workers are already doing privately. 

It has already secured names like Idris Mokhtarzada, founder of the unicorn Truebill, to help build out the platform. So far, it has created a badge for engineers to use on GitHub that calls for a ceasefire and created HTML snippets for people to use on their websites to put up a support ceasefire banner.

Ayman Alashkar, Founder & CEO shares on LinkedIn his support for Tech for Palestine

With your help we aim to end the dehumanisation of Palestinians within the tech community, and to bring voice to those who speak up. 

Please share with any techies you know. This is an open source platform supporting Palestinians and BDS more broadly. It’s still in early beta but already a great resource:

✅ Naming VC’s who support Israel’s genocide
✅ Suggesting alternatives to Israeli technology and gaps that can be populated by Palestinian technologists
✅GitHub repositories of badges, banners and codes that can be inserted directly on websites to show support for Palestine.


This column does not necessarily reflect the opinion of overwrite.ai and its owners.

This story has been published from an article in TechCrunch published on January 2024.


For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog


overwrite | real estate content creation, reimagined

What’s next for AI in 2024

MIT Technology Review’s What’s Next series looks across industries, trends, and technologies to give you a first look at the future.

Here’s their pick of AI trends to watch out for in 2024.

By Melissa Heikkilä and Will Douglas Heaven writing for MIT Technology Review.

1. Customized chatbots

You get a chatbot! And you get a chatbot! In 2024, tech companies that invested heavily in generative AI will be under pressure to prove that they can make money off their products.To do this, AI giants Google and OpenAI are betting big on going small: both are developing user-friendly platforms that allow people to customize powerful language models and make their own mini chatbots that cater to their specific needs—no coding skills required. Both have launched web-based tools that allow anyone to become a generative-AI app developer. 

In 2024, generative AI might actually become useful for the regular, non-tech person, and we are going to see more people tinkering with a million little AI models. State-of-the-art AI models, such as GPT-4 and Gemini, are multimodal, meaning they can process not only text but images and even videos. This new capability could unlock a whole bunch of new apps. For example, a real estate agent can upload text from previous listings, fine-tune a powerful model to generate similar text with just a click of a button, upload videos and photos of new listings, and simply ask the customized AI to generate a description of the property. 

Melissa Heikkilä

2. Generative AI’s second wave will be video

It’s amazing how fast the fantastic becomes familiar. The first generative models to produce photorealistic images exploded into the mainstream in 2022—and soon became commonplace. Tools like OpenAI’s DALL-E, Stability AI’s Stable Diffusion, and Adobe’s Firefly flooded the internet with jaw-dropping images of everything from the pope in Balenciaga to prize-winning art. But it’s not all good fun: for every pug waving pompoms, there’s another piece of knock-off fantasy art or sexist sexual stereotyping.

The new frontier is text-to-video. Expect it to take everything that was good, bad, or ugly about text-to-image and supersize it.

It’s no surprise that top studios are taking notice. Movie giants, including Paramount and Disney, are now exploring the use of generative AI throughout their production pipeline. The tech is being used to lip-sync actors’ performances to multiple foreign-language overdubs. And it is reinventing what’s possible with special effects. In 2023, Indiana Jones and the Dial of Destiny starred a de-aged deepfake Harrison Ford. This is just the start.  

Away from the big screen, deepfake tech for marketing or training purposes is taking off too. For example, UK-based Synthesia makes tools that can turn a one-off performance by an actor into an endless stream of deepfake avatars, reciting whatever script you give them at the push of a button. According to the company, its tech is now used by 44% of Fortune 100 companies. 

Will Douglas Heaven

3. Generative AI’s second wave will be video

If recent elections are anything to go by, AI-generated election disinformation and deepfakes are going to be a huge problem as a record number of people march to the polls in 2024. We’re already seeing politicians weaponizing these tools.

Just a few years ago creating a deepfake would have required advanced technical skills, but generative AI has made it stupidly easy and accessible, and the outputs are looking increasingly realistic.

The coming year will be pivotal for those fighting against the proliferation of such content. Techniques to track and mitigate it content are still in early days of development. Watermarks, such as Google DeepMind’s SynthID, are still mostly voluntary and not completely foolproof. And social media platforms are notoriously slow in taking down misinformation. Get ready for a massive real-time experiment in busting AI-generated fake news. 

Melissa Heikkilä

4. Robots that multitask

Inspired by some of the core techniques behind generative AI’s current boom, roboticists are starting to build more general-purpose robots that can do a wider range of tasks.

The last few years in AI have seen a shift away from using multiple small models, each trained to do different tasks—identifying images, drawing them, captioning them—toward single, monolithic models trained to do all these things and more. By showing OpenAI’s GPT-3 a few additional examples (known as fine-tuning), researchers can train it to solve coding problems, write movie scripts, pass high school biology exams, and so on. Multimodal models, like GPT-4 and Google DeepMind’s Gemini, can solve visual tasks as well as linguistic ones.

The same approach can work for robots, so it wouldn’t be necessary to train one to flip pancakes and another to open doors: a one-size-fits-all model could give robots the ability to multitask. Several examples of work in this area emerged in 2023.

The problem is a lack of data. Generative AI draws on an internet-size data set of text and images. In comparison, robots have very few good sources of data to help them learn how to do many of the industrial or domestic tasks we want them to.

Lerrel Pinto at New York University leads one team addressing that. He and his colleagues are developing techniques that let robots learn by trial and error, coming up with their own training data as they go. In an even more low-key project, Pinto has recruited volunteers to collect video data from around their homes using an iPhone camera mounted to a trash picker. Big companies have also started to release large data sets for training robots in the last couple of years, such as Meta’s Ego4D.

This approach is already showing promise in driverless cars. Startups such as Wayve, Waabi, and Ghost are pioneering a new wave of self-driving AI that uses a single large model to control a vehicle rather than multiple smaller models to control specific driving tasks. This has let small companies catch up with giants like Cruise and Waymo. Wayve is now testing its driverless cars on the narrow, busy streets of London. Robots everywhere are set to get a similar boost.

Will Douglas Heaven


This column does not necessarily reflect the opinion of overwrite.ai and its owners.

This story has been published from an article in MIT Technology published on January 2024.


For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog


overwrite | real estate content creation, reimagined

Challenges & Dangers of AI Generated Fake news

Join Ayman Alashkar as he discusses the imminent challenges and dangers posed by AI generated fake news on Dubai Eye 103.8

Can We Spot the Difference Between Bias and Fake News?

Ayman delves into the challenge of distinguishing biased news from fake news. “Our biases shape the news we consume, creating a reciprocal loop with AI until we train ourselves to recognize and ignore it,” Ayman Alashkar said.

Navigating the Impact: the Struggle to Identify Fake News

How will inexperienced individuals handle the rise of AI-generated fake news? Ayman foresees a shift as the perception evolves from ‘I can figure it out’ to a realization that even the savvy can be fooled. The generational gap in media consumption plays a crucial role, with the older generation vulnerable and the younger more adept.

Brace for Impact: The Shifting Landscape of Misinformation

As AI becomes more convincing, the impact on everyone is imminent. Are we heading toward a future where distinguishing fake from real becomes an everyday challenge? Is it time to fact check everything that crosses our screens? 🧐

For the full conversation…


For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog


About overwrite.ai

overwrite.ai is a multi-product deep-tech startup that develops proprietary Artificial Intelligence solutions to address inefficiencies in the MENA region’s massive +$3 trillion real estate economy.


overwrite | real estate content creation, reimagined