Ex-Deliveroo Execs Secure $2M funding for UK property search venture đ”
A trio of former Deliveroo executives have secured investment for a new property search engine start-up backed by a Google artificial intelligence fund.
Sky News announced that Jitty has raised $2m from investors led by Gradient Ventures, an AI fund established by the global technology behemoth.
Jitty, which will target homebuyers, uses so-called large-language model (LLM) technologies, as well as computer-vision, to read property floor plans and understand photographs and descriptions of homes.
AI-infused Jitty is equipped with tools for users to create shortlists and share information on each property.
It also has the capability to read floor plans and understand photos and descriptions of homes, as well as cross-reference details on public housing databases.
The company raised $2m (ÂŁ1.6m) in pre-seed funding from Googleâs Gradient Ventures to develop its technology, and the firm is looking to index the whole property UK market.
Among the angel investors to back Jitty is Doug Monro, former chief operating officer for property website Zoopla.
New AI-powered portal, Jitty, received investment from Ex Zoopla Exec
âJitty has huge appeal – itâs a mature market but thereâs still room for much better tools with a focus on the buyer. Iâve spent my career building some of the biggest consumer marketplaces like Adzuna, Zoopla, and Gumtree, and Jitty has the opportunity to have a similar major impact.â Monro said.
While other apps like Zoopla in the UK, and Redfin or Zillow in the US, make it easy to search homes by location and further filter homes, Jitty has built natural search capabilities for searching homes.
Additionally, users can easily share the homes they like on Jitty with others, organise their favorite homes in lists, and track the status of each home thus avoiding endless back and forth via email or messaging apps.
This column does not necessarily reflect the opinion of overwrite.ai and its owners.
This story has been published from an article published on Sky News in August 2023.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
overwrite | real estate content creation, reimagined
Real Estate agents are notoriously creative with their facts. Itâs part and parcel of the job.
But sadly, there are those whoâll go further. Bending the truth to breaking point.
Lying through their teeth to close a deal.
Some properties are so hot, they barely touch the market before theyâre snapped up. But it might be wise to steer clear of agents that pretend that demand outstrips supply, on every property they represent.
THE HIT LIST
Here, we reveal some of the bare-faced lies that wicked estate agents are prepared to tell.
Bending the truth or lying through their teeth…
Weâve picked out some classic fat ones.
âThe price is non-negotiable.â
Everything has a price. Itâs all a matter of time, and circumstance. A seller that rejected an offer last month, might today accept a lower offer. Never hurts to try.
âWeâll have it professionally cleaned and ready for you to move in.â
Be specific. Ask the agent to show you user reviews of the cleaning company theyâll be using.
âYou wonât hear a peep out of the neighbours. And theyâre so friendly.â
This oneâs tricky. Nobody really knows what neighbours can be like until they live next to them.
âIt comes with street parking, but thereâs never a problem.â
Can the agent really back this up? Have they tried to find a spot when everyoneâs home from work?
âEverything works fine. If you notice anything, just give us a call and weâll get right out to fix it.â
Letâs hope this doesnât have to be put to the test at 2am when a water boiler bursts.
The Perfect Property?
Thereâs nothing more satisfying for an agent, than finding that “perfect property” which ticks all their clientâs boxes.
Thatâs because itâs such a rare thing to accomplish. Most of the time, a property will miss the mark in some way.
Ethical Agents will come clean. Wonât claim that itâs a perfect match, if it isnât. Sticking to the truth, no matter how ugly it is. Wicked Agents will try to convince their prospect, that mutton is in fact lamb.
All Comes Out in the Wash
Agents that spin a yarn might get that signature on the dotted line faster.
But the truth ultimately comes out and their reputation will carry the legacy of any shenanigans.
Remember, reputation is everything. Do your homework. Ask about the agent and agency that youâre thinking of appointing, to avoid any nasty surprises.
overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry.
We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
overwrite | real estate content creation, reimagined.
The summer real estate market. Long. Quiet. Boring. Often bearing little or no fruit, by way of sales.
For many real estate agents, it can be a hard slog.
And with many residents overseas for annual vacations, brokers could be forgiven for expecting another slow burn this summer.
But as we head further towards the end of the hottest season of 2023, things arenât cooling down.
On the contrary. Thereâs been an influx of buyers and sellers across many real estate markets worldwide.
So how can agents remain as competitive as possible, and stay busy, whilst the heat rises?
This week we present four tips to take advantage of during the summer, and prepare you for the win:
1. Old is Gold
Never neglect old clients.
Agents shouldnât let any influx of new prospects distract them from tending to old clients. Itâs always important to contact them. Share valuable information. Remind them why they loved working with you in the first place.
Treating these past clients right is the key to drawing new business. Referrals and word-of-mouth are the secret to success for many top agents. Pick up the phone to previous clients and say hello. If theyâre taking some summer down-time, they might be in just the right mood for a chat.
2. Become Early Adopters
Technology can truly help set you apart. And give you a massive competitive advantage over the âslower learnersâ.
Using overwrite.aiâs generative AI can instantly create your property descriptions. Or adding a 3D home tour can level up the online viewing experience. And for rapid, secure legal transactions, digital e-signing services are the perfect time saver. All examples of efficiency-driven technology that significantly increases the efficiency of your business.
So when itâs quiet in the office, trial some new platforms. Test out a new efficiency tool. Look at ways to save time by using intuitive and user-friendly tech. Youâll soon find that adopting an open mind will only help your business evolve.
3. Buddy-up With a Builder
Home renovations have soared since covid. The building trade boomed as people started to prioritise time spent at home. Added to this, a shift towards remote working meant extra space was needed to accommodate the âhome officeâ. And summer is often when a lot of home refurbs take place.
Having a close connection to a contractor will therefore keep an agent up to date with new inventory. And in case of stock drying up, having an inside guy can get you an intro before anything comes to market. Use this time to make contacts while renovation work is underway.
4. Know Your Worth
While many clients are taking the reins early on, agents still play an essential role. Buying a home is a huge financial undertaking that still unnerves many. Plus, itâs impossible to think that technology can ever replace a genuine, invested, human agent.
A simple phone call. An open house. A calling card. All work wonders when delivered in the right way, at the right time. And the summer months allow you to plan all this â to perfection.
Prepare for All Weather
So as the summer season gets into full swing, let these words of wisdom stick with you:
In real estate, you donât have to build it for them to come â you just have to make it happen for those that do. And there will always be those that do. Whatever the weather.
overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry.
We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
overwrite | real estate content creation, reimagined.
As the digital landscape continues to evolve, AI-powered large language models (LLMs) are becoming increasingly sophisticated and versatile.
So, what are LLMs and what can they do?
Large language models (LLMs) are a type of artificial intelligence (AI) that are trained on massive datasets of text and code.
LLMs can be used to perform a wide range of tasks.
These include:
âą Generating text: LLMs can generate text in a variety of formats, including poems, code, scripts, musical pieces, email, letters, etc.
âą Translating languages: LLMs can translate between languages with high accuracy.
âą Answering questions: LLMs can answer questions in a comprehensive and informative way, even if they are open-ended, challenging, or strange.
âą Summarizing text: LLMs can summarize text into a concise and informative format.
âą Writing different kinds of creative content: LLMs can write different kinds of creative content, like poems, stories, and scripts.
Generative AI Use Cases (Image credit: Amazon Bedrock)
The AI Titans
Click here to access the full article – and a “Comparative Look at Meta’s LLaMa 2, OpenAI’s GPT-4, Google Bard AI, Amazon and AWS, Amazon Bedrock, and Amazon’s CodeWhisperer.”
This column does not necessarily reflect the opinion of overwrite.ai and its owners.
overwrite.ai is a pioneering Generative AI, creating engagement-oriented content for the real estate industry. We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
Thereâs a whole lot of house moving going on right now, as many property market sales transactions reach levels unseen in decades.
With this brings stiff competition amongst brokers, causing some agents to go above and beyond â even after the deal is done.
So how can agents think outside the box when it comes to building long term client relationships, and leaving that all important lasting impression?
Weâve all heard about that agent who remembers their clientâs birthdays, sending cards, flowers or baskets of chocolates. Itâs not rocket science, but itâs the little things that can really count.
Sometimes itâs the most unexpected (but quite obvious) ones that get remembered most.
Weâve shortlisted some of the best housewarming gifts real estate agents can give their buyers, guaranteed to get them repeat business.
Give Love, Get Love
1. A local takeaway
After spending the day shifting all their worldly possessions off a truck, your clients are going to be hungry. Itâs unlikely theyâll have done a grocery shop. Solve this problem by sending them dinner. Trust us, no ones ever turned down an UberEats driver with free burgers. Cinnabons are also a guaranteed winner.
2. A caffeine hit
Itâs the first morning in a new house. No major hiccups. If only we knew where weâd packed the Nespresso machine! Doing a Starbucks run (or, again, sending a delivery driver to do it for you) will have your tired clients crying happy, caffeinated tears.
3. Cleaning products (or better still, a one-off cleaning service)
Youâll be surprised at the level of gratitude shown when dropping by with a box of cleaning essentials. If they donât end up using them right now, you know theyâll get used in the future. Or better still, send them a cleaning service. Walking into a sparkling clean home when youâre still trying to get everything in your life back to normal brings such a sense of relief. It might not even be as expensive as you think.
4. Bathroom essentials
If thereâs one thing that lockdown taught us, it was that toilet paper shortage is a thing. Bring a family size multi-pack of the quilted variety, and even some premium-scented hand soap. It wonât be awkward. And it will certainly be appreciated.
5. A quirky doormat
First impressions count â but so do lasting ones. And nothing says âMarhabaâ quite like a brand new doormat. Chances are they left their old dusty one at the previous property. But no matter what their taste is, youâll be able to find something that applies. For the designer shoe lovers out there, this oneâs for you!
6. A house plant
House plants offer a wholesome, welcoming vibe to any room. Bring over a few small potted plants to add a bit of natural warmth to your buyerâs new home. If youâre not sure whether your client is a plant person then bring a succulent or two; theyâre notoriously easy to keep.
7. A pool float
Pool owners love getting goodies for swim time. Maybe their new pad comes with a pool. Ride-on crocodiles, inflatable unicorns or giant doughnuts â whatever floats their boat. Theyâre almost guaranteed to secure you an invitation to their next pool party where networking and relationship building is certain to happen.
8. A mystery hamper
Thereâs a subscription box for just about anything your client is into. Fine beverages, scented candles, organic chocolates; these will go down a treat if theyâre luxury lovers. Let them know youâre thinking of them with a gift box every so often.
Lasting Impressions Count
So next time you find your clients the perfect home, keep a note of their move in date, and bookmark this article. It will serve as the perfect reminder of how important you are to them, long after one of the most stressful days in their house-moving journey.
overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry.
We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
overwrite | real estate content creation, reimagined.
Starting jobs amid the global pandemic, many of these new workers have missed out on gaining essential hard- and soft skills usually gleaned by working alongside older colleagues.
However, as the first truly digital generation, their innate fluency with technology could help them make up some of that ground â especially as AI becomes a hugely important part of the modern workplace.
âWith AI, people tend to fall into a dystopian or utopian outlook, and younger people normally fall into the latter,â she says. âWhile there isnât huge amounts of quality research into this yet, anecdotally, young people are more accepting and willing to adapt AI into their daily lives and at work.â – Emma Parry, HR professor at Cranfield School of Management, UK
Stephanie Forrest, the founder of TFD, a London-based strategic communications consultancy in the tech space, has seen first-hand how Gen Z employees use AI technology with ease, and are quickly becoming essential in the workplace. âThey donât question [the technology] â they simply see it as a way to optimise what they are already doing.â
At TFD, she says, Gen Z were the first employees to experiment with generative AI tools such as Open AIâs ChatGPT for tasks including admin, research and email composition.
“Since AI is so new for everyone, it puts Gen Z employees on a level footing with other members of a team, providing them with a way to meaningfully contribute. AI enables forward-looking companies to learn from younger employees, in terms of how they use technology to be more efficient,” says Forrest.
Gen Z: the first employees to experiment with generative AI tools
âGen Z employees can leverage their AI knowledge to innovate and streamline processes and help bridge the gap between technical and non-technical roles,â – Professor Weiguo (Patrick) Fan at the University of Iowaâs Tippie College of Business, US
This can help them stand out. For instance, at VEM Medical, a US-based medical tool company, âYoung employees’ ability to use AI technology to automate tedious jobs and optimize workflows has grown our productivity dramatically,â says Derrick Hathaway, sales director.
Additionally, says Fan, âGen Z’s familiarity with AI helps these younger employees adapt to these changes and understand the implications of AI on their roles, making them flexible and dynamic employees.â Fan adds how these skills are especially valuable in industries including technology, finance, healthcare, marketing and manufacturing, where companies are rapidly integrating AI and machine learning.
This column does not necessarily reflect the opinion of overwrite.ai and its owners.
Elizabeth Bennett writes for the BBC.
This story has been published from an article in BBC WORKLIFE published on July, 2023
About overwrite.ai
overwrite.ai is a pioneering Generative AI, creating engagement-oriented content for the real estate industry. We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
New York City is sinking under the massive weight of its skyscrapers.
New research has revealed that the combination of massive skyscrapers and a rising sea level could make the city more prone to natural disasters.
However, researchers said developers are not taking the risk of rising waters seriously enough, and this could spell trouble for the over 8 million residents of the city in the future.
A team at the University of Rhode Island took on the daunting task of estimating the total weight of the more than 1 million buildings that make up New York City. They found that almost 1 trillion kg of concrete, steel and glass are pushing down the ground, causing it to slowly sink lower towards sea level.
HOW FAST IS NYC SINKING?
The famed eight-block-long Wall Street in the financial heart of New York is just 1 to 2m above sea level. Midtown Manhattan is built on rock, which compresses very little. However, Brooklyn and Queens have looser soil, which causes the sinking to happen faster.
Fears for a slowly sinking city
Parts of Lower Manhattan were artificially expanded by land reclamation near the coastline, making the ground more vulnerable to gravitational forces from the weight of the buildings because it is not as compact as natural landscape.
As a result, some of the land there is sinking twice as fast, at a rate of up to 4mm per year.
POLICIES NEED TO CHANGE
Researchers said that while it is not yet an emergency, they want to provide the science to help with future planning.
âThis is where the policy comes into play. This is where we have the responsibility to integrate this data, this science, with other science and climate science, and talk about the impacts.â
– Mr Andrew Kruczkiewicz, a senior researcher at Columbia Universityâs Climate School
However, construction is showing no signs of stopping.
The same waterfront areas that bore the brunt of the devastation from Hurricane Sandy and the more recent flash floods have seen some of the highest rates of new housing developments.
New York Floods after Hurricane Sandy
The city, which has some of the most expensive land in the United States, stands to lose a lot as rising seas continue to erode the shore, said observers.
A CITY WITH A LOT AT STAKE
âIn the New York area, as we project to 2050, the amount approaches US$1 billion.This is not the retail value of land but the tax-assessed value. This value supports property taxes and all of the municipal services dependent on those.â – Peter Girard, vice president of communicationsresearch organisation, Climate Central
The city ranks third in the world in terms of the value of real estate assets exposed to coastal flooding, after Guangzhou and Miami.
This could mean big losses for owners and investors if natural disasters hit.
Seed any talented, experienced Founder with $1Billion at day zero of their mission, and theyâre likely to deliver something seismically impressive 7 years later.
And so it goes with Sam Altman. When ChatGPT dropped, it went viral. Spellbinding 100 million people in less than 2 months.
Looking past the headlines, what I find fascinating is the direction OpenAI took in allowing ChatGPTâs Users free-form prompt entry.
Free-form entry is when your computer interface allows you to write (or draw) inputs freely.
In a Generative AI input context, itâs equivalent to handing over the keys of every car in your dealership to prospective buyers for a test drive without a shred of identification or collateral from them, and hoping they return.
Itâs a big risk. Because you simply donât know what theyâre going to do.
Sam & Co. took that risk. Letting their users write anything that occurred to them, and trusting that the system theyâd built would be able to generate some kind of response. Kudos to them.
Truth Be Damned.
But thereâs a little secret that swooning media headlines donât speak of.
Aside from enormous capital resources, Sam had another luxury afforded to him. That the degree of accuracy of ChatGPTâs responses, wasnât a priority.
Safe in the knowledge that improvement in accuracy would come with later iterations of their GPT framework, what mattered more was that ChatGPT generate a response. Any response would do, so long as it were contextually and syntactically correct. Even if it werenât entirely true.
In other words the priority for ChatGPT was to be output-oriented, and that accuracy would be improved down the line.
Software As A Service. Accuracy As An Obsession.
There are less funded Founders that do not have such resources and the learning curve it affords.
Iâm one of them.
Having set out in 2019 to develop a themed language model, we were cognisant of the need to deliver accurate output, or else weâd fail to launch.
Our entire focus became outcome-oriented. We needed to ensure that our Generative AI would deliver content of value specific to our target Usersâ use case.
Overwrite.ai is a real estate themed language model.
Written in a combination of languages, overwrite is trained through reinforcement learning and rule-based action, using a proprietary corpus of over 2Billion scale parameters to generate syntactically, contextually and factually correct real estate marketing content.
Used by the real estate industry to instantly generate unique and engaging property listings. Content that can neither be generic nor factually misleading, for search optimisation and legal reasons respectively.
People are increasingly understanding the value of Generative AI accuracy.
Input First. Output After. Sounds Easy Enough.
To deliver that absolute accuracy, we needed to guide our Users through the input process. We couldnât expect them to know what to prompt the system with. How could they? Before ChatGPTâs release the very concepts of Generative AI and Prompt Engineering were known only to those within the industry. Certainly not to our real estate marketing audience.
So we developed a prompt input system of our own. One that takes Users through a dynamically responsive journey. Meandering. Adapting prompts and predicting inputs as it goes. Never risking human error, insufficient inputs or hallucinatory outcomes.
We knew at the time that consumer-friendly prompt engineering would one day become critical to the widespread adoption of AI tools. (Fun Fact: Today Prompt Engineer. salaries are reaching $400K)
That meant finding the Goldilocks Zone between the AI science, and the very human art of communication.
Designed for specific use cases, Themed Language Models like overwrite do not need to be all things for all people. They can be fit-for-purpose more cost-effectively, and user-efficiently than their large language model cousins. Now that frameworks make generative AI model development easy and fast for enterprises; developers must remember to strike that UX balance between whatâs good enough for them, and whatâs expected from their Users.
Ayman is recognised as one of MENA’s leading Generative AI pioneers.
He is the Founder and CEO of overwrite.ai, the MENA regionâs pioneering Real Estate Themed Generative AI, an NVIDIA Inception Program partner.
With +20years of corporate and entrepreneurial experience, he regularly features on thought leadership panels, blogs, vlogs and radio segments, sharing his often inspirational opinions about Artificial Intelligence and entrepreneurship.
overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry.
We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
overwrite | real estate content creation, reimagined.
This statement could almost certainly claim the title of most overused real estate one-liner ever!
Describing a new listing as ‘Arguably the best deal on the market’: Real Estate agents just canât get enough of it.
Weâre not saying itâs completely off-limits. But when you really want your property listing to work for you, youâve got to stand out from the crowd.
You need to Boss-Level your listing content.
âDefinition of Luxuryâ
âOne of a kindâ
âArguably the bestâ
Theyâre all so⊠Meh! While fly-through videos and professional imagery is attractive, remember one fact. You canât publish a listing with videos and images alone.
Harness the power of words
Words have power. Their meaning crystallizes perceptions that shape our beliefs, drive our behaviour, and ultimately, create our world. Their power arises from our emotional responses when we read, speak, or hear them.
Harness that power.
Grab your audienceâs attention and donât let go. Make them want you to tell them more about your property.
But what if you can never seem to find the right words to describe your dream listing. What they call âwriterâs blockâ. What if English isnât your strong point?
A killer script will prompt them to make an offer
Thatâs why agents all over the world are using generative AI to do this job for them. And overwrite.ai is powered by a database of over 70,000 entries. Trending words, phrases, and descriptive prose. The cream of the crop of real estate lexicon. All so that you can publish engaging and search optimised listing descriptions that will set you apart from the rest.
Generative AI pioneer, Ayman Alashkar, Founder and CEO of overwrite.ai
“Rather than go with a generic ai tool that can often make things up, termed ‘AI Hallucination’, professionals are increasingly opting for specialised AI tools that are powered with local data. overwrite’s âlanguageâ has been built entirely on real estate themed content, setting it apart from the likes of chatGPT.” – Ayman Alashkar, Founder and CEO, overwrite.ai
About overwrite.ai
overwrite.ai is a pioneering Generative AI, creating engagement-oriented content for the real estate industry.
We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
overwrite.ai | real estate content creation, reimagined.
A McKinsey survey finds that there’s still a lot needed for the GCC to fully unlock AI’s potential.
If you have followed the recent news of NVIDIA, the worldâs largest chipmaker, witnessing skyrocketing stock share due to the AI hype, you might have a good idea of how much money is lying in AI and the industries supporting it.
The craze is sweeping all across the globe, and the Middle Eastâs Gulf Cooperation Council (GCC) is no exception.
AI adoption highest in Retail / consumer-packaged goods sector. Source: Wired.me
AI’s Potential to Deliver
A survey conducted by McKinsey in partnership with GCC Board Directors Institute estimates that AI has the potential to deliver as much as $150 billion in the region, which is equivalent to 9 percent or more of GCC countriesâ combined GDP.
The survey shows that 62 percent of the respondents from five main sectors across all six GCC counties are using AI in at least one business function. However, it is merely scratching the surface of AIâs potential.
Leveraging AI models from A-Z
AI adoption is currently low in several areas despite the significant potential.
For instance, companies in the energy and materials sector havenât fully leveraged machine learning models to optimize their processes from start to finish.
Retail companies in the GCC have made more progress, with 75 percent reporting the use of AI. But even in the most widely applied area, marketing and sales, only one-third of respondents reported using AI.
Obstacles to AI adoption
According to McKinsey, companies that generate at least an additional 20 percent of their earnings from AI compared to others are considered high-performing.
But the truth is, there are several obstacles that companies face in adopting AI. These obstacles include the lack of data and technology infrastructure, regulatory challenges, and the perception of AI as an expensive investment.
In the GCC region, only 30 percent of companies have a well-defined AI strategy or the necessary talent to implement it. And only 35 percent have the required infrastructure and architecture to support AI, and 25 percent have an effective change management program in place.
So how can companies and regulators accelerate the adoption of AI and fully profit from AI?
McKinsey suggests that the key areas where companies need to focus include strategy, talent development, data infrastructure, and scaling AI adoption.
Tackling key challenges to accelerate AI adoption. Source: Wired.me
With the significant amount of attention, money, and potential in AI, it is crucial for regulators, companies, and other entities to speed up the adoption of AI in an efficient and effective manner.
About overwrite.ai
overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry.
We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
overwrite | real estate content creation, reimagined.
Would you order an AI generated pizza? If you’re a Pizza lover in Dubai, now you can…
Chefs in Dubai are now using Generative AI to refine their recipes. To mark the launch of its new restaurant, a Dubai pizzeria has added a new pizza topping to its menu. And it’s been created using generative AI.
Jumping on the global AI hype-cycle, and inspired by the Gen AI trend, the pizza chef asked ChatGPT to create the recipe.
Using the prompt âpizza for Dubai customersâ, it produced a recipe that featured “lamb kofta on a thin dough, with a sauce made of tahini and sumac.”
Localised AI
The pizza is inspired by the Shawarma – a popular snack enjoyed by Emiratis and local residents across the UAE.
However the chef did have to make some tweaks to the ChatGPT recipe.
According to an interview in The National, he switched lamb for chicken and added some other local spices, making it more authentic to the region.
ChatGPT also suggested using feta cheese as a topping, but the final product features paneer cheese instead.
This highlights a common fear of just how much we can rely on outputs generated by AI.
“Human oversight is always required when using artificial intelligence, in order to ensure the output is applicablein real world scenarios. We cannot blindly accept everything that generative AI suggests to us.“
The idea is a great viral marketing stunt to generate PR for the restaurant. But it does support the argument that AI wont replace jobs (in this case a chef).
Instead it allows professionals to be more creative, inject fresh ideas into their existing skillset, and save time.
overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry.
We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
overwrite | real estate content creation, reimagined.
The UAE government is developing partnerships to drive forward cutting-edge tech solutions powered by artificial intelligence.
Proving the importance of Artificial Intelligence to its’ city, Sam Altman, CEO of OpenAI, the developer of ChatGPT, met with Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, First Deputy Ruler of Dubai andDeputy Prime Minister and Minister of Finance of the UAE, and UAE Minister of State for AI, Omar Sultan Al Olama.
The UAE regards AI as a significant emerging field, with the leaders addressing new strategies to expand deployment of AI across its government operations.
Sheikh Maktoum discusses the transformative power of generative AI across various domains.
A recent Khaleej Times article reported that Sheikh Maktoum bin Mohammed affirmed that the UAE government is keen to enhance partnerships with leading global technology companies and strengthen cooperation with techpreneurs.
“He highlighted the remarkable impact of OpenAI’s ChatGPT and the transformative power of generative AI across various domains. He also underscored the unprecedented opportunity to leverage AI-enabled solutions to expedite progress and development across diverse fields.”
Ayman Alashkar, Founder & CEO overwrite.ai, meeting last month with Excellency Omar Sultan Al Olama UAE Minister of State for AI
The UAE is creating a nurturing and empowering environment for technology talent.
Start-ups such as overwrite.ai are now being given the platform to flourish, and develop solutions that can drastically improve many industry sectors, such as real estate, across the region, and indeed the world.
Cooperation with techpreneurs
Speaking at a recent AI conference in Dubai, hosted by US world-leading AI tech giant, NVIDIA, about generative AI in the region, Ayman Alashkar of overwrite.ai said:
“Thanks to ChatGPT’s virality, our recognition as generative AI pioneers in the region has grown enormously.The space was far more challengingbefore Sam brought Large Language Models into the mainstream.
Generative AI’s value, whether narrowly applied as with our real estate themed use-case, or taken more holistically, is now more widely understood and appreciated by the MENA startup ecosystem.”
– Ayman Alashkar, Founder and CEO overwrite.ai, June 2023.
overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry.
We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
overwrite | real estate content creation, reimagined.
ChatGPT has given scammers an easy way to create convincing fake reviews.
Ask ChatGPT for a list of Airbnb scams, and it will generate a detailed list in a matter of seconds. Ask it to create a list of 10 or more positive reviews for a two-bedroom rental with specific amenities, and itâll crank those out, too.
And to its credit, those reviews are actually more convincing than a lot of obviously bot-generated views weâve come across. These are the kind of reviews hosts dream about and potential guests swoon over.
Unfortunately, while customers can use ChatGPT to help them write a positive review, scammers can do the same thing to improve the overall rating for a rental property.
The Positive Review Prompt
Sadly, itâs not hard to create fake customer reviews. AI tools like ChatGPT make this even easier.
Type in a prompt like âWrite 10 positive reviews for a two-bedroom rental smart home with a rooftop garden, swimming pool, and chefâs kitchen,â and here are some of the reviews ChatGPT can generate in a matter of seconds:
Fake ChatGPT | Review 1 âThe swimming pool was an absolute dream! It was the perfect temperature and so clean. The chefâs kitchen also made cooking meals a breeze, and we loved being able to enjoy them outside on the rooftop patio.â
Fake ChatGPT | Review 2 âWe felt like royalty staying in this beautiful rental. The attention to detail was impeccable, and everything was so clean and well-maintained. The rooftop garden was a true oasis, and the swimming pool was the cherry on top.â
Fake ChatGPT | Review 3 âf youâre looking for the ultimate vacation rental, this is it! The smart home technology made everything so easy, and the rooftop garden and swimming pool were the perfect places to unwind and relax.â
Fake ChatGPT | Review 4 âThis rental exceeded all our expectations! The smart home technology made everything so easy, and the rooftop garden was the perfect place to relax and enjoy the beautiful views. We couldnât have asked for a better stay!â
These actually sound more convincing than some of the fake reviews you can easily find on shopping sites like Amazon. Keep that in mind and do some digging in the review section. The negative (and honest) reviews might be buried deep.
One of Many
Thatâs just one tool a scammer could add to their arsenal to cheat vacationers out of their money. Find out more here.
This column does not necessarily reflect the opinion of overwrite.ai and its owners.
This story has been published from an article in Broke Agent Media (BAM.COM) published May, 2023.
On the same day, Artificial Intelligence had its iPhone moment.
The AI industry declared its Top Dog. And it’s not Sam Altman’s OpenAI.
NVIDIA, a company most people hadn’t heard of, saw its market cap soar by 24% in after-hours trading to open at $940B.
Where others like Facebook’s META have been talking about AI’s profitability potential, NVIDIA proved it. And the market rewarded it in kind.
Its meteoric $184B Market Cap pop in a single day, exceeded the combined values of Walt Disney Co., Netflix, Nike, Boeing, UPS, Verizon, and Adobe.
(Salamu Alaikum. Goodnight. đđđ€)
On that auspicious 25th May, I found myself with NVIDIA, sharing my thoughts on a panel discussing âEntrepreneurship of the Futureâ in #Dubai‘s stunning Museum of the Future. The event, organised by them in collaboration with the UAE’s Artificial IntelligenceOffice, was themed around Generative AI’s ability to unlock a new era of startup entrepreneurs.
Since then, NVIDIA’s value has continued to rise. Joining the world’s elite Trillion Dollar Club.
And investors have woken up to the fact that AI is not only a very big deal, but very big business.
Like the old saying goes, when there’s a Gold Rush, it pays best to be in the shovel and spade business.
NVIDIA does precisely that. By making the Graphics Processing Units (GPU’s) that power the voracious processing demands of Artificial Intelligence systems including OpenAI’s ChatGPT.
Where Dubai pioneered the transformation of the Middle East into a region the World can not afford to ignore, we pioneered the MENA region’s first proprietary Real Estate Themed Generative Artificial Intelligence.
Being part of NVIDIA’s network is validation of the incredible work the overwrite.ai team have put into developing the AI that creates the property adverts you browse through when searching for a home to buy or rent, online.
‘Unlocking a New Era of Startup Opportunities with Generative AI’ UAE Artificial Intelligence office in collaboration with NVIDIA
Ayman Alashkar, Founder and CEO, overwrite.ai and propchat.ai
All smiles with His Excellency Omar Sultan Al Olama UAE Minister of State for AI
And as I took to the stage in front of a room packed full with hundreds of aspiring entrepreneurs, I was asked how a startup should harness the power of Artificial Intelligence for growth.
The answer I gave;
Be User-Friendly like Dubai.
Ayman Alashkar | Founder & CEO | overwrite.ai
Dubai is an undisputed Tier 1 Global City. In the 20 years since moving here, I’ve been fortunate to have been part of its story in becoming that.
Whatever your profession, Dubai has made living, working, and investing in it, user-friendly for us all.
Any entrepreneur that’s taking a good idea and using Generative AI to turn it into a startup business, must be obsessed with how user-friendly their solution can be.
Nobody’s got time to learn to use a complex tool.
Less friction equals greater adoption and user retention.
overwrite.ai’s UAE team at the âEntrepreneurship of the Futureâ event in DubaiAyman Alashkar with fellow panellists and the UAE Minister of State for AI
That same user-friendliness, is baked into overwrite’s ethos.
Its why thousands of real estate agents use overwrite.ai to create their property listings.
And as overwrite.ai continues to grow, I also continue to learn from inspirational leaders in our field, such as the remarkable people at NVIDIA.
Thank you for your time.
overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry.
We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
overwrite | real estate content creation, reimagined.
Emojis are relevant as ever. If used correctly, a brand can become instantly relatable to its target audience.
A Linkedin post. An Instagram caption. An email campaign subject title.
Make no mistake – execute “emoji marketing” well, and it can have a huge impact on your marketing efforts.
But there’s a whole language behind the pretty pictures. And if you want to 1) make your content pop, 2) appear relatable and 3) reveal the “human” behind your brand, (without making any embarrassing blunders along the way), you must follow certain rules.
Your Guide to Emoji Marketing
1. Context is đ
Itâs crucial to be mindful of cultural differences. Regardless if it’s a one-sentence tweet, or a lengthier Linkedin post. Whatâs a normal emoji to you could carry a different cultural connotation in another country. The linguistic context emojis carry across cultures and generations mustn’t be underestimated. Avoiding any unintentional insults or inappropriate connotations is vital.
Sometimes emojis can completely change the meaning (and tone) of a message. Some customers might feel that the use (or overuse) of emojis is frivolous or lacks professionalism. They also risk diluting the impact of your message, especially if it’s intended to be serious. Know when not to use them.
4. Test, test, and test đ
Do your emoji-laden tweets get more engagement than text only ones? Do emojis on LinkedIn drive more clicks to articles you share? Do your followers swipe up more when you include emojis in your Instagram Stories? Test different use cases and learn from the results.
5. Research your audience đ§
Understand your audience to see what will fly with them. Monitor their emojis and emotions to target your emoji marketing campaign and understand their sentiment towards your brand.
6. Minimal is chic âš
Just because emojis boost engagement, you shouldnât stuff your social post with emojis. Aside from being an aesthetic nightmare, an emoji-filled post will fetch you a one-way ticket to being trolled mercilessly online. Rightfully so. You need to know when enough is enough.
7. Beware of formatting blunders đ
Emojis do not always look similar across different mobile devices. Whatâs formatted correctly on an iPhone may have weird line breaks when you check the same tweet on the desktop. Always keep this in mind while crafting content that’s dependent on a well-located emoji – it could completely ruin all your hard work and make your clients *cringe (enter appropriate *cringe emoji).
8. The Mindful Emoji user đ
Itâs not just cultures you must be aware of while using emojis. Generational differences matter as well. In essence, the next time youâre crafting content and want to use emojis, be mindful of the different connotations emojis carry across generations, as well as cultures.
Emojis are here to stay đ
Love them or hate them, they’re not going anywhere fast. In fact, the number of emojis available across multiple platforms and devices, seems to be ever-expanding. Understandable given the evidence that a single, cleverly placed emoji can add significant emotional cues to marketing content.
But too much of a good thing is never advisable. So use with caution. Know when enough is enough. Be mindful of your audience. Do your research. And, if you want results, it pays to be consistent, stick with what works, build momentum, and have fun along the way.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
overwrite | real estate content creation, reimagined
