Most overused real estate one-liner, ever

“Arguably the best deal on the market…”.

Said Every Real Estate Agent, Everywhere.

This statement could almost certainly claim the title of most overused real estate one-liner ever!

Describing a new listing as ‘Arguably the best deal on the market’: Real Estate agents just can’t get enough of it.

We’re not saying it’s completely off-limits. But when you really want your property listing to work for you, you’ve got to stand out from the crowd.

You need to Boss-Level your listing content.

“Definition of Luxury”

“One of a kind”

“Arguably the best”

They’re all so… Meh!  While fly-through videos and professional imagery is attractive, remember one fact. You can’t publish a listing with videos and images alone.

Harness the power of words

Words have power. Their meaning crystallizes perceptions that shape our beliefs, drive our behaviour, and ultimately, create our world. Their power arises from our emotional responses when we read, speak, or hear them.

Harness that power.

Grab your audience’s attention and don’t let go. Make them want you to tell them more about your property.

But what if you can never seem to find the right words to describe your dream listing. What they call ‘writer’s block’. What if English isn’t your strong point?

A killer script will prompt them to make an offer

That’s why agents all over the world are using generative AI to do this job for them. And is powered by a database of over 70,000 entries. Trending words, phrases, and descriptive prose. The cream of the crop of real estate lexicon. All so that you can publish engaging and search optimised listing descriptions that will set you apart from the rest.

Generative AI pioneer, Ayman Alashkar, Founder and
CEO of

“Rather than go with a generic ai tool that can often make things up, termed ‘AI Hallucination’, professionals are increasingly opting for specialised AI tools that are powered with local data. overwrite’s “language” has been built entirely on real estate themed content, setting it apart from the likes of chatGPT.” Ayman Alashkar, Founder and CEO,

About is a pioneering Generative AI, creating engagement-oriented content for the real estate industry. 

We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.

For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog. | real estate content creation, reimagined.

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