Beckham bites on Coulthard’s donut 🍩

Every once in a while an idea comes along that you wish you’d thought of.

In this case it was the perfect combination. Sizzling-hot, super-prime real estate. Two of (arguably) the world’s most legendary A-list sport celebs. And a phenomenal piece of dare-devil stunt marketing.

In possibly one of the craziest real estate launch stunts ever performed, Formula One racing legend David Coulthard took to the top of the Miami’s tallest residential tower to spin some donuts – 700-feet off the ground!

And to top it off, fellow sporting superstar David Beckham dropped a cool US $20M on a full-floor penthouse in the Zaha Hadid designed building. 

Continue reading “Beckham bites on Coulthard’s donut 🍩”

What Is an AI Writing Assistant and How Can it Help Me?

AI-driven writing tools are becoming a widespread phenomenon.

An AI writing assistant is software that automates the writing of one or more phases in the process of generating content for marketing purposes. AI writing assistants help with ideation, structure and even tone and style, giving marketers more time to focus on their unique skills and to brainstorm new ideas.

Due to its wide range of capabilities, an AI writing assistant can potentially make marketers’ jobs easier: It can generate content at scale while also making sure that every post has the right tone and structure according to client specifications. In addition, it can also take care of error-prone tasks such as copy editing

Many copywriters are now using AI writers to create content because software can identify the best structure and vocabulary to use, which can be a time-consuming process for copywriters. It also helps them with writer’s block by giving them new ideas on what they should write about.

AI writers are also much cheaper than human copywriters and can generate content at scale. This is thanks to their ability to learn from large sets of data and perform efficiently.

How to find the right AI assistant for your needs

So how do you know which one AI assistant is right for your business? To start, you want to think about what kind of content you need. Do you need data-rich articles with keyword-rich titles that can rank well on search engines? If so, then an automated content creator that specializes in SEO is ideal.

Alternatively, if you’re looking for something more creative and less technical, then an AI writing assistant that specializes in creative writing or emotive content may be perfect for your needs.

There are also AI assistants that specialize in designing infographics or editing video scripts.

The importance of AI in various industries

The emergence of AI has changed the way we do business. It does away with the need for human intervention in many cases, which means that there is no need for staffing and management of huge teams to handle customer service issues. For example, AI-assisted call centers can manage support tickets with accuracy and speed without requiring human labor all day long.

We will start seeing more jobs being replaced by AI as it becomes more advanced, so it’s important now to look at how AI can be used for better productivity.

Ways AI can supercharge your productivity

The way you use AI is going to depend on what your business is and what you plan to do with it. When you’re starting a startup or a company, AI can be incredibly useful. It can provide you with insights into who your target audience is and how they’re going to react to certain changes in your product or service offerings.

To work on a project, you need to have a good idea of what you want to do. In some cases, this may be as simple as just listing all of your ideas and then going from there. In other cases, it may be more difficult. That is where AI can come in ⁠— the software will help you find the best idea for your project and help you with your workflow.

In reality, AI is already impacting businesses today. The main question is not what AI can do for a business, but rather how a business can leverage AI to improve customer experience and increase profitability. AI assistants are on the rise and they have been used for a variety of tasks from content generating to automatic translation. As more companies start using these technologies, they will change the way we work and live.


This column does not necessarily reflect the opinion of OVERWRITE.ai and its owners.

Yakup Özkardes-Cheung writing for Entrepreneur, February 26, 2022.

This story has been published from an online news feed without modifications to the text. Only the headline and has been changed.


overwrite.ai is an artificially intelligent content creator helping real estate agents write unique, search optimised property descriptions that sell homes.


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.

How to earn that Million-Dollar Commission Cheque

What does it take to become a top real estate agent?  

There’s no denying the profession is relentless; with extreme working hours, emotional roller-coasters, short-weekends, and no guaranteed income. Estate agents must be prepared, sometimes through no fault of their own, for deals to crumble at the last minute.

So, it’s no exaggeration that many of the world’s top brokers eat, sleep and breathe real estate.   

See More

The Real Estate Animal Kingdom

Like a pride of lions, your reputation, and that of your Agency, are intertwined. And in the Real Estate Animal Kingdom, only the strongest survive. 

It’s no secret. Your industry is more challenging now, than ever. The potential for massive earnings and the low barriers to entry, are leading to increasing competition.

Greater compliance oversight. Rising portal charges. Interest rate hikes. These are all very real challenges that demand your continuous evolution.

Here’s the bottom line. Estate Agents are pack animals, not lone wolves. Every Agent is bound to an Agency, and must work together to market themselves and their properties. But what if your marketing department is failing YOU?

Hunting Together

To survive, indeed to thrive, you must hunt together. You will only ever be as strong as the brand you represent. How that brand markets itself, and markets you, is critical to your success. So ask yourself, “Is the brand I work for doing everything possible to support me?

Continuous evolution. I said it before. I’ll say it again. If your agency’s marketing team aren’t doing enough to have your back in this cut-throat animal kingdom, you die. If they stand still, falling prey to the complacency of how they do things, you die. If they are not leveraging the latest technologies, guess what? You die.

Your marketing team has got to be top-notch. If they’re scrimping on budgets, or out of touch with tech, they’re no good to you. A weak link in your chain. Impeding your earning potential.

Animal Rights

It’s your right to query anything that could impede or enhance your income. If they’re not on their game, they’re taking you down a road to nowhere. Pure and simple.

You need to know where your marketing department’s budget is being spent. And what that’s getting you in return.

Here are 5 questions that all Estate Agents must be asking their marketing departments in 2022:

  1. What international and local best practices are baked into your marketing strategy?
  2. Are you originating tactics to distinguish us from our competition, or just copying what others do?
  3. Do you consciously try to drive traffic to our website, and not just portals? How? What are the results?
  4. How do you ensure that the quality of content we, and our brand, publicly associate our names with, is always of the highest standard?
  5. For each marketing dollar you spend, what is our ROI? (Tip: Nothing less than 300% should suffice)

A Little Tip

The easiest way to know whether your marketing team’s thinking of your best interest, is if they’ve subscribed to overwrite.ai for you. If not, get them to without further delay. Only then will you understand what you’ve been missing.


overwrite.ai is an AI-assisted content creator that helps real estate agents instantly curate unique and search-optimised property marketing descriptions. 


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.

Join the Global Conversation at Step 2022 💥

Join the world’s leading Tech Festival for Emerging Markets this February 23/24 at Dubai’s Step 2022 Conference in Dubai Internet City.

Continue reading “Join the Global Conversation at Step 2022 💥”

Social Media Content Hacks for Estate Agents

You’re a good estate agent. You work for a decent agency. Built a rep for yourself. Bank a respectable commission cheque each month. You’ve got a presence on social media. Found yourself a catchy handle. You look good on camera. You post; a lot. You get a few hits. A handful of likes. Usually from friends or colleagues. But you’re not crushing it. Not really getting traction with the people you want traction from. So what’s holding you back?…CONTENT!

We’ve all had writer’s block. When it’s on the tip of our tongue but we don’t know how to articulate it. Or worse. When our mind goes blank, suddenly having no clue about the kind of content our potential clients might find interesting.

So we’ve made things easy for you.

Here are 6 of the most trending real estate agent blog ideas, that’ll guarantee to deliver high-quality content to your readers and blow up your online following.

#1 Mind Your Business

Do you know what effect inflation’s going to have on home prices? What will an increase in tax rates do to demand?

Irrespective whether you are in leasing or sales, a great place to start with informative content is to talk about topics such as the latest behavioural trends, interest rates, regulatory policies, or the interplay between demand and supply. If you don’t understand the basic rules of real estate economics, you can’t give your audience quality advice. That makes you obsolete.

Be relevant instead. Educate yourself, in order to educate your clients. It’s all about adding value.

#2 What’s On

Get miles of traction discussing local events. Keep your blog updated with What’s On in your local community. From community shows to festivals, charity events to estate oriented sales programmes, your readers would love to know the goings-on in their locality. 

#3 What’s Hot and What’s Not

Do you know a great place to hang out with friends and have a yummy burger? Or, perhaps the best coffee shop? You also might know the go-to happy hour spot. Your audience will not only love the list of cool places to check out but also appreciate your insights. 

#4 Pet-Lover’s Paradise

It is often difficult for pet parents to find the best places to take their furry friends. Whether it is a pet groomer or a pet-friendly restaurant you talk about, this is a great topic to engage with your pet-loving readers. So, grab a list of places that let felines, canines, and any other nines, in and add those recommendations to your blog. 

#5 Kid-Friendly Zone

Residents usually love exclusive information about places that are great for kids. Be it a perfect pizza joint or a school with all the amenities, giving parents the themed information is an excellent way of marketing your website. The content is likely to be shared on social media platforms as well. 

#6 Get Personal

Who said real estate agent website content couldn’t be personal? You can share your story of how you grew into an agent. Why should people trust you? How did your journey in the real estate arena get started? What have you learned in your years as a real estate agent, an entrepreneur, and an investor? 

A real estate blog is one of the most effective ways of creating an online relationship with your clients, building credibility with informative content, and generating potential new leads. The more useful the content, the more people will return, engage and share your content.

So if you’re looking for inspiration that’ll take your next (or first) post up a few notches, this is your starting point.

Happy Blogging!


overwrite.ai is an AI-assisted content creator that helps real estate agents instantly curate unique and search-optimised property marketing descriptions. 


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.

2022: A Year Estate Agents Will Either Love, or Fear

Last year was a watershed for estate agents the world over. Records tumbled month after month, as many of you banked commission cheques most had only dreamed of.

A decade of quantitative easing, low interest rates, and pandemic-era government stimuli have made real estate, typically an illiquid asset class, more liquid than ever before.

With homes on the market for days rather than months, bidding wars became front-page news. It’s been in-sane!

There are no guarantees that these good times will continue. With inflation already exceeding central banks’ expectations in many developed economies, there is a very real risk of markets turning around.

Even if you’re not concerned with worst case scenarios, have a look at what some real estate thought leaders predict will be crucial for success in 2022:

Continue reading “2022: A Year Estate Agents Will Either Love, or Fear”

How could the Omicron variant affect real estate investment?

The discovery of a new strain of Covid-19 in southern Africa has sent markets into a tail spin. The new Omicron variant was quickly declared by the World Health Organization (WHO) as a “variant of concern”, given a high number of mutations that suggest it could be both more transmissible and more harmful than previous variants, while also potentially rendering existing vaccines less effective.

Continue reading “How could the Omicron variant affect real estate investment?”

Tech Gift Ideas for the Festive Season

We wear it. Live with it. And work with it. So why not gift it as well?”

This silly season, we’ve got a seriously hot list of tech gift ideas that even the most hardened techies will adore.

Continue reading “Tech Gift Ideas for the Festive Season”

Selling Sunset: Secrets to a Luxury Listing

At long last, Selling Sunset has returned in all its gorgeous glory to Netflix—and the drama and luxurious Los Angeles homes in Season 4 are a sight to behold.

This season features new cast members along with old favourites at the Oppenheim Group, including Heather Rae Young, Chrishell Stause, Christine Quinn and Mary Fitzgerald as they struggle to make a killing in LA’s real estate market.

Continue reading “Selling Sunset: Secrets to a Luxury Listing”

10 Real Estate Movies Every Agent Must Watch

A-B-C…Always be closing

Can you guess which all time great film featured that immortal quote?

This week, we’ve put together our list of the 10 real estate movies that every property agent must watch. Starting with the ultimate classic…

Continue reading “10 Real Estate Movies Every Agent Must Watch”

Instagram Marketing Hacks For Estate Agents

People go to Instagram to see beautiful things. You know this. That’s why you’re already advertising your beautiful property listings there. 

According to research by Smartly.io, a staggering 50% of marketing teams spend half of their marketing budgets on social ads. But not everyone can afford to spend the big-bucks on Insta marketing. So, how can you navigate through the social media minefield and generate actual leads, on a bootstrapped budget?

We’ve put together a list of Six Sizzling Hacks that will level-up your Instagram marketing, at no extra cost.

Continue reading “Instagram Marketing Hacks For Estate Agents”

Zillow’s $300m House-Flip Flop

Picture this. It’s 2020. It’s the height the lockdown. You’re stuck at home in the small hours of the night. You’re longing to escape the boredom. There’s only one thing for it. Flip open your laptop and indulge in a guilty pleasure: Property Porn. The habit of obsessively scrolling through property listings.

Continue reading “Zillow’s $300m House-Flip Flop”

The Worst Real Estate Dad Jokes

Everyone loves to secretly chuckle at some old-fashioned, cringe-worthy Dad jokes. 

Just to clarify – if you want to hear the punchline, but you’re simultaneously cringing with embarrassment at the person telling them, then congratulations, you’re in the presence of a Dad joke.

Let’s enjoy a little light-hearted real estate humour with some of our worst real estate dad jokes…

Continue reading “The Worst Real Estate Dad Jokes”

Buying Property with Bitcoin: Would you? Should you?

For years now, Bitcoin and other cryptocurrencies have been a hot topic in finance. But they’ve recently hit the headlines within the real estate industry.

The first property to be bought with Bitcoin in the UK was back in 2017. A trickle of transactions took place afterwards in pioneering markets like Dubai. However, since the COVID crisis, Crypto-commoditised property transactions have begun increasing sharply, on a global scale. 

Job redundancies triggered by the pandemic, saw many people turn to crypto trading as a source of income. Now we’re seeing these investors shift their profits into one of the world’s safest assets; real estate.

The escalating value of cryptocurrencies has also created a greater willingness by property vendors to accept Bitcoin and its ilk as a form of transaction currency. This in turn has unlocked the opportunity for crypto-investors to crystallise their profits, trading out of the volatile asset class, and into stable property assets.

Young Guns

It’s not just sophisticated traders that’ve got in on the action. Real Estate Agents have reported rapid recent growth in young property buyers. Those early adopters who, marginalised by the global economic shocks of recent years, have profited from coin trading, are now diversifying their holdings.

This group of young crypto-slinging millionaires are emerging as a new wealthy class, breaking the conventional real estate order.

The allure of this new swathe of property buyers has in turn attracted a new breed of seller. Those who want to keep their options open and get in on the action, are increasingly using the “Accepting bitcoin” USP, and broadening their investment appeal.

So, as crypto-buying property becomes more common, let’s dive into some buyer pros and cons…

The Pros…

Profit

Trading out of cryptos and into real estate gives investors the opportunity to quit while they’re ahead. Cryptos are a notoriously volatile asset class, not for the feint-hearted. Investing in real estate allows crypto-traders to lock in their profits, and inflation-hedge their wealth, safe in the knowledge that property, unlike Cryptos, will never fully depreciate in capital value.

Diversification

Smart investors know to never put their eggs in one basket, and many of those who have profited from cryptocurrency are considering real estate purchases to diversify their portfolio. Why real estate? Because it’s an asset generally considered one of the safest in the world.

Utility

Property gives crypto-traders the chance to shift their wealth into an asset that has greater practical application. They can either live (or work) in their property, or lease it out and derive income from it. Real estate delivers universal utility in a way that cryptos simply don’t.

…and The Cons

The Opportunity Cost of FOMO

When they rise, coin values rise much faster than real estate. By cashing in their crypto coins for real estate, buyers could miss out on future coin value appreciation.

Scarcity

Granted…crypto transactions are on the rise. But the number of sellers accepting crypto is still relatively small. The coin-purchasable property options available to would-be buyers are limited, a fact they simply have to live with, for now.

Taxation

Because it is unregulated, dealing in cryptocurrency can be a tax headache. To avoid running into trouble with the law, those looking to exchange crypto for real estate should consult an experienced certified accountant who understands the ins and outs of cryptocurrency trading in the specific subject property’s jurisdiction.

Let The Music Play 🎵

It’s safe to say that the cryptos are becoming mainstream, with more and more people joining the conversation about their suitability and appeal. This potentially giant disruptor in the real estate industry is, for many, an exciting development. But let’s not forget how famously volatile they are.

We’ve all seen their values skyrocket from an Elon Musk tweet, and similarly plummet from a central banker’s statement. They are not underwritten by any fundamental asset, and for this reason they could just as easily be worth triple today’s value in a year from now, or worth nothing at all.

There is little wonder that there are many sceptics, and rightly so. In addition to regulatory challenges like China’s recent blanket ban, tax issues and price volatility, there is the notorious affiliation that cryptos have with with criminal activity, in particular money laundering.

In the end, it comes down to each individual’s knowledge and risk-appetite. For my part, I’m long enough in the tooth to know that opportunities always come around. I’m not phased by FOMO. I’m happy to wait and watch until cryptos are more mainstream, and I have more information to base my decisions on. Until then, let the music play.


Ayman Alashkar is the Founder and CEO of overwrite.ai, with 20 years’ experience working in real estate, banking and artificial intelligence. An AI Implementation Strategist accredited by the prestigious MIT in Cambridge, Massachusetts, Ayman also has a Bachelors Degree in Mathematics from the world-renowned Queen Mary College, University of London, and a Masters in Real Estate Investment and Development from the University of Reading (UK).


OVERWRITE.ai is a world first, user-friendly marketing solution that allows estate agents to instantly autowrite unique, search-optimised property marketing content, taking the boring out of the daily grind. 


For informative and light-hearted news and views on the world of real estate, follow OVERWRITE.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.