Soft Skills: The Intangible Qualities that Companies Crave

To do your job effectively, you need hard skills; the technical know-how and subject-matter knowledge to fulfil your responsibilities.

But in a forever-changed world of work, lesser-touted ‘soft skills’ may be just as important ­– if not even more crucial.

These skills are more nuanced. Low-profile. Think personal characteristics and behaviours that make a strong leader or a good team member.

Strong Words. Softly Spoken.

Employers are increasingly considering a candidate’s soft skills as closely as their experience and explicit technical specialties.

For some people, soft skills are innate. For example, there are those for whom being a good communicator or analytical thinker, comes naturally.

But for others, developing soft skills can be more challenging. Yet it’s possible for everyone to sharpen these characteristics. And that, say experts, is something we should all be doing.

What are Soft Skills?

There is no definitive list of soft skills, but the term essentially refers to abilities beyond the technical.

Confidence with certain software, for instance, is a hard skill. On the other hand, knowing how to analyse different software packages to figure out what a company should be using requires critical thinking: a soft skill. 

Another major soft-skill area is communication.

Effectively communicating with colleagues, clients and management requires dexterity and emotional intelligence. Empathy, teamwork and compassion are also skills that fall under that same umbrella.

Many soft skills are highly practical, like efficiency, prioritisation, organisation and time management – all traits that are becoming increasingly critical for remote and hybrid workers.

And soft skills aren’t merely useful at work – they’re generally invaluable. The same skills that enable workers to operate successfully within company hierarchy and rise to the top also breed successful interpersonal relationships, for instance.

A Notable Shift

As many of the highly technical parts of work are becoming increasingly automated, or replaced by technological tools, companies are instead looking for workers who can problem-solve, juggle larger responsibilities and work well with others.

Additionally, soft skills have become even more important in the post-pandemic, largely remote work landscape. For instance: communication can be much more nuanced and complex when workers don’t see colleagues face to face.

Communication can be much more nuanced and complex
when workers don’t see colleagues face to face.

Adaptability, too, is a soft skill – and the past two years have called for a lot of it.

It’s not to say that technical skills have fallen by the wayside, but companies have increasingly come to realise emphasising the interpersonal skills that hold organisations together are what drives great results.

Global job site Monster’s The Future of Work 2021: Global Hiring Outlook revealed soft skills such as collaboration, teamwork, dependability and flexibility are among the skills employers most prize in workers. 

Turning “Softer”

We tend to be aware of our strengths, but honing interpersonal skills starts with soliciting feedback to identify your weaknesses and blind spots. Improving them may mean forcing yourself out of your comfort zone.

If you want to improve your imaginative thinking or problem-solving, for instance, try sitting in on brainstorming sessions with the company’s creatives.

Emotional intelligence can be increased, too, by developing social awareness and learning to regulate your own feelings and respond to others with empathy. On top of improving job prospects, research shows that people with high emotional intelligence are less likely to experience stress and anxiety.

Hiring Mindsets

As a result, employers are actively soliciting candidates who have these intangibles. Hiring manager may ask candidates to demonstrate soft skillsets, or this “moon-shot mindset”.

For example, they may be asked to show a real-life example of passion or commitment, prove their resilience in a particularly challenging situation, or provide evidence of continuous learning at work.

To best prepare for situations like these, candidates should identify their strongest soft skills in advance, and be ready to demonstrate them.

Of course, technical skills and experience on your CV will always be important, but in the changed world of work, they’re not enough: you’ll still need to convince recruiters you possess the softer skills that will help you be a leader.


This column does not necessarily reflect the opinion of overwrite.ai and its owners.

Kate Morgan writes for The BBC Worklife

This story has been published from an article on 25th July 2022.


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.


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Tune In, Turn Up: Top Real Estate Podcasts

Social media marketing has engulfed the residential real estate business, providing a 24/7 reality show reel of real estate agents and their antics.

First Bloggers, then Vloggers, and now Tik-Tokers. It seems as though every agent has their finger in one or more social media pie, promoting themselves and their listings to a worldwide, property-hungry audience. 

This week we’re talking Podcasts. They’re not the newest medium on the block. But they’re what growing numbers of savvy agents are turning to.

Continue reading “Tune In, Turn Up: Top Real Estate Podcasts”

Startup Founders Should Learn From Captain Marvel

I love the Marvel Cinematic Universe.

I didn’t at first. Mass-market Hollywood Blockbuster cheese, I thought.

I was more into the hi-brow stuff (Yes Sir…🤨).

But now I’m 43 with 2 kids. Family movie nights are a thing for us at this stage in our lives. Marvel’s hit that spot.

The wife loves #DrStrange.

My son is all in on #Spidey.

My daughter is pre-teening, so none of it is cool enough.

Me…I’ve been enjoying #Thor‘s escapades.

But there’s one moment in the entire MCU that, in my humble opinion, defines the #entrepreneur‘s journey better than any #influencer or #MBA course ever can.

Try. Fail. Rise. Unleash.

It’s that scene in #CaptainMarvel. When she realises that she’s been blocking herself from unleashing her full potential. Fighting with one hand tied behind her back.

She changes her psychology. Sets her mind free.

And in so doing, she unlocks the full awesomeness of her raw power.

At that point, even #chrishemsworth will probably agree that #CaptainMarvel is the most powerful of all the MCU characters.

#Founders and #Entrepreneurs; you are no different to #CaptainMarvel. Your power is raw and unlimited.

You are where you are, doing what you are doing, because you dared.

Many of the people in your universe, haven’t dared to go it alone. To do what you’re doing. They don’t understand what it’s like. Every…single…day.

So block out the social media noise and all the social constraints.

Don’t hold back. Don’t mute yourself. Don’t doubt or deny yourself.

Don’t seek to please or to be understood.

Just get #raw! Do it as you see it. Say it as you mean it.

Unleash the truest version of yourself. Your success will follow.

NB: No cheese 🧀 was harmed in the making of this post


Ayman Alashkar is a real estate economist and AI strategist, with +20years’ experience as real estate asset manager, investor, developer and banker.

Prior to beginning his entrepreneurial journey, Ayman was Head of Real Estate for Emirates NBD’s Private Bank, where he was responsible for $2.2 Billion in UHNWI customer Assets Under Advisory. Before this, Ayman was a MENA Director of Real Estate Advisory at Global consultancy Colliers International.

Ayman has transacted and financed over US$1.5 Billion in real estate and FX investments.


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.


overwrite.ai | the AI writing assistant for estate agents | Sign up for your Free 7 Day Trial.

Surviving Summer in Real Estate

The summer real estate market. Long. Quiet. Boring. Often bearing little or no fruit, by way of sales.

For many real estate agents, it can be a hard slog.

And with many people already headed overseas for long-awaited revenge travel vacations, brokers could be forgiven for expecting another slow burn this summer.

But as we head further into the hottest season of 2022, things aren’t cooling down. On the contrary. There’s been an influx of buyers and sellers across many real estate markets worldwide.

Either way, how can agents remain as competitive as possible, and stay busy, whilst the heat rises?

This week we present four tips to take advantage of during the summer, and prepare you for the win:

1. Buddy-up With a Builder

Home renovations have soared since covid. The building trade boomed as people started to prioritise time spent at home. Added to this, a shift towards remote working meant extra space was needed to accommodate the “home office”. And summer is often when a lot of home refurbs take place.

Having a close connection to a contractor will therefore keep an agent up to date with new inventory. And in case of stock drying up, having an inside guy can get you an intro before anything comes to market. Use this time to make contacts while renovation work is underway.

2. Old is Gold

Never neglect old clients.

Agents shouldn’t let any influx of new prospects distract them from tending to old clients. It’s always important to contact them. Share valuable information. Remind them why they loved working with you in the first place.

Treating these past clients right is the key to drawing new business. Referrals and word-of-mouth are the secret to success for many top agents. Pick up the phone to previous clients and say hello. If they’re taking some summer down-time, they might be in just the right mood for a chat.

3. Become Early Adopters

Technology can truly help set you apart.

AI writing assistants can instantly create your property descriptions. 3D home tours transform the online viewing experience. Digital e-signing services enable rapid, secure legal transactions. All examples of efficiency-driven technology that significantly increases the efficiency of your business.

So when it’s quiet in the office, trial some new platforms. Test out a new efficiency tool. Look at ways to save time by using intuitive and user-friendly tech. You’ll soon find that adopting an open mind will only help your business evolve.

4. Know Your Worth

While many clients are taking the reins early on, agents still play an essential role. Buying a home is a huge financial undertaking that still unnerves many. Plus, it’s impossible to think that technology can ever replace a genuine, invested, human agent.

A simple phone call. An open house. A calling card. All work wonders when delivered in the right way, at the right time. And the summer months allow you to plan all this – to perfection.

Prepare for All Weather

So as the summer season gets into full swing, let these words of wisdom stick with you:

In real estate, you don’t have to build it for them to come — you just have to make it happen for those that do. And there will always be those that do. Whatever the weather.


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.


overwrite.ai | the AI writing assistant for estate agents | Sign up for your Free 7 Day Trial.

Real Estate Startups Just Got Hotter

The MENA region’s Real Estate and Startup industries just got a massive boost from the announcement of a strategic partnership between overwrite.ai and Houza.

In a sign of maturing Proptech industry times, world-leading AI writing assistant overwrite.ai, has partnered with UAE real estate portal Houza.com, to deliver a richer online experience for industry stakeholders.

Customers of the Agency-backed disruptive portal can now use overwrite.ai to improve their consumer engagement and operational efficiency.

overwrite.ai allows them to instantly create unique, search optimised marketing content.

Founder and CEO of overwrite.ai, Ayman Alashkar said: “We’re delighted to announce our partnership with Houza and its network of leading real estate agencies.”

Agents listing with Houza now get a massive 50% discount off their subscription to overwrite.ai

“Nobody prints, then signs, scans and sends paper contracts anymore. It’s all done electronically. So why would you still write your listing descriptions manually, when you’ve got overwrite.ai to instantly do it for you, saving you time and effort?”

Ayman Alashkar – overwrite.ai

overwrite.ai is transforming how the estate agents create property write-ups

Across the industry, real estate agencies are becoming more professionally managed, organising around the core principles of efficiency and productivity.

Since its inception in 2020, overwrite.ai has sought to deliver efficiency to estate agents. It’s our centre of gravity. That’s why we’re so excited to also announce the beta-release of our CRM integration API.

Ayman Alashkar – overwrite.ai

Estate agencies can now integrate overwrite.ai with their CRM to deliver the power of AI assisted writing right where it matters most.

*Houza customers: Contact your Houza account manager to claim your overwrite.ai promo code.
Applies to monthly plans only. Limited time offer. No minimum contract period required. Code valid for single use only.


For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.


overwrite.ai | the AI writing assistant for estate agents | Sign up for your Free 7 Day Trial.