Social Media Mistakes All Agents Should Avoid

We’ve found a shortlist of 12 of the most important things you should avoid doing on social media in 2021.
By Jeff Lyons writing for The Close,

Social media is still a mystery for a lot of agents. Unfortunately, this means even the best agents make mistakes, blunders, and faux pas that could easily be avoided.

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Wellness trend sweeps through property market

Having a home designed for sustainability is no longer something “nice to have”. Boosted by the longer term impact of Covid, a new-found focus on health has rapidly raised the profile of eco-friendly homes, with sustainability and green tech getting wrapped up into a broader sense of overall “wellness.”

And emphasis on wellness features, or eco-luxury, to boost property profiles, is sweeping across property markets world-wide. 

What was previously considered an added expense or after thought, is now expected, among many buyers, (particularly in the luxury market), as part of the pitch.

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The things every agent NEEDS in their car

As a real estate professional, you’ve got to be prepared for everything.

Dashing between viewings. Meeting with sellers all over town. You’re always on the go, spending hours behind the wheel.

You need a car kit that’s going to get you through anything the job can throw at you.

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WRONG reasons for NOT making that home offer

By Ayman Alashkar – Founder & CEO – OVERWRITE.ai

At the start of 2021 I made an economic prediction about the Dubai real estate market and where it’s headed during the first half of the year.

Four months later and the market’s on a roll. Transaction prices have been appreciating and volumes are at record levels. So is this the best time to invest in Dubai property?

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The Battle of the Portals

In the latest move from the UK’s fierce property portal wars, Zoopla, the market’s second largest player, has just launched a red-hot 🔥 new app feature ‘My Home’, backed by a multi-million pound marketing blitz. And it’s all designed to make your job easier.   

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Is Compass Basically Just Like Every Other Real-Estate Brokerage? Except with a nicer logo and an over-leveraged IPO.

By Reeves Wiedeman writing for CURBED

Last week, a deeply confused swath of the real-estate universe had a chance to get an answer to a long-running mystery: Is Compass an industry-disrupting technology platform, or just an old-fashioned brokerage with good branding and a lot of cash?

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The Life of a Realtor, in GIFs

Real Estate Agency can provide some of the best incomes you’ll ever earn. You know it. You’ve probably been having bumper months. It certainly explains the recent surge of new recruits joining the industry, all seeking a slice of that commission-based dream.

But it’s important to remember that the only time success comes before work, is in the dictionary.

So to help you with your daily graft, we’ve put together some light-hearted GIFs depicting what it’s really like to be a real estate agent. Because what good is life if you can’t laugh at it?

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Let the Bidding Wars begin 🥊

The global property market hit the brakes when Covid-19 struck in early 2020. Since then drops in lending rates, fiscal policy initiatives, and new demand trends created a resurgence in activity; led initially by people trading-out of cramped apartments into larger homes offering more space.

For particular property types, prices are back at pre-covid levels, with many even selling above their asking price. Their landlords are seeing their prices bid upwards, and they’re riding that gravy train. 

Enter: Bidding Wars! But how can you emerge as the victorious broker?

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Do we really need Estate Agents?

By Ayman Alashkar – Founder & CEO – OVERWRITE.ai

The raison d’etre of PropTech, or property technology, is NOT to make realtors obsolete.

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What “type” of estate agent are you?

There’s a common myth that all agents are the same. For many, the estate agent is a money-driven animal. Untrustworthy. Even unethical. But whilst some agents might give validity to this not-so-favourable reputation, there are equally some very good agents, representing some of the most hardworking and honest characters in the industry.

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Knowing your Buyer’s Personality type is your Secret Weapon.

Ever wished that you could read your buyer’s mind and be one step ahead of them?

Understanding the way your buyer thinks is your secret weapon to bringing home that sale. 

We reveal the 4 most common “Buyer Personalities” and the clues that could help you sell to them, better.

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UAE ranked Best Arab country for Remote Working 2021

DUBAI: The UAE ranked first in the Arab world and 31st globally in a recent report about the best countries for remote working, state news agency WAM has reported.

The report, issued by UK-based business phone system company Circle Loop, looked at which countries offered the best environment for remote working, taking into consideration internet speed, rental rates and happiness indices

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What the Tech is going on?

Proptechs are reshaping how real estate is bought, sold, leased, and managed. And they are here to stay.

While traditional real estate practices such as in-person home tours aren’t going away, everyone invested in real estate (that’s pretty much all of us) is re-examining how they will go about things in a post-COVID-19 world.

From the home search process, right through to auction and transaction platforms, there’s almost certainly a proptech solution that serves your needs.

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Who said the startup scene was drying up?

The UAE’s Start-up scene is fit and healthy, and OVERWRITE.ai is the proof in the pudding.

The innovative web-application that instantly autowrites property marketing descriptions has recently closed a strategic Seed Funding round that it will use to fuel growth. Despite the numerous challenges that 2020 presented, OVERWRITE.ai has launched, grown and raised capital, all during COVID. 

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Shopping for a home but scared of COVID?

Here’s how real estate agents are keeping clients safe.

By Jacob Passy – Personal Finance advisor for MarketWatch (New York)

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