Tag: sales trick

Dubai Expo 2020 has begun. And with over 190 countries represented, there’s something for everyone.

We’re proud that OVERWRITE.ai is a Dubai born start-up. A point we like to make as often as possible. That pride was reinforced with the opening of an event that promises to be a portal through which we can experience humanity’s future.

If you’re a tech geek like us, you’ll be pleased to hear about the incredible technologies that will be showcased at Expo 2020 for the next six months!

Continue reading “What’s in store for Techies at Expo 2020?”

Locationlocationlocation.com – now that’s one real estate brand name that packs a punch, but no prizes for guessing that the domain name is already taken. In fact, it was registered over 30 years ago. You’re probably looking at the cost of a small house to buy it. If it is ever released for sale.

So where do you start when it comes to picking a name? Whether you’re a realtor setting up a personal brand, or establishing a new estate agency, it’s undeniably one of the trickiest things to get right.

For anyone who’s tried, you’ll agree the struggle is real. Very often you’ll think you’ve hit the jackpot. You’ve come up with the most perfect name ever, only to find that all worthy domain names associated with it, are taken.

So to make things a little easier, we’ve listed some tips and tricks to help you navigate your branding journey towards finding a name, and domain, that’s engaging and rolls-off-the-tongue.

Continue reading “How to pick the best real estate name for your website or social media page”

The social network faces more accusations of favouring images based on certain races, genders, religions and ages. Are these machine learning biases intentional, or an accidental bi-product of skewed training data?

Serious flaws found in Twitter’s automated image-cropping programme, which favoured white people over those with darker skin colour, sent ripples across the internet last year.

Further evidence reveals that its algorithm is not only “racist”. It also apparently favours younger people, non-Muslims, and the able-bodied.

We’ve said it before and we’ll say it again. Artificial intelligence is there to augment human capabilities. Intelligent automation speeds up functionalities and improves efficiency. But in many instances, such as Twitter’s photo-editing system, there can be a wider social impact.

Continue reading “Twitter’s ‘racist’ algorithm bias under fresh fire”

We’ve all done it. We see a person and in seconds we immediately start to profile them based on what they’re wearing. Wrinkled shirt. Bound to be sloppy. Open toe shoe. Unprofessional.

Of course appearance isn’t everything. But first impressions most certainly count. In fact, your dress code can speak volumes before you even introduce yourself as a real estate agent

In the highly competitive estate agency industry, agents should use every possible opportunity to attract potential leads. A real estate agent’s dress code is one of the most effective tools available to make the right first impression.

To save you from hassle, we’ve put together some basic tips on what to wear to be professional and make sure you look the part.

Continue reading “Dress Code Rules for Real Estate Agents”

Covid-19 has shaken the confidence of an endless list of businesses around the world. But when it comes to PropTech, Founders and Investors aren’t worried. Are we about to witness a bull-run on PropTech and if so, how can real estate companies, startup founders, and investors, position themselves to seize the gains that lie ahead?

Continue reading “PropTech is on the verge of a Bull Run. Are you ready?”

Name any real estate agent on the planet who would turn down a brand new wardrobe full of tailor-made suits 👔🔥… We couldn’t either.

But it can become an expensive habit. And it doesn’t take a fashionista, or financial advisor, to tell you that blowing every commission cheque on a fancy new suit probably isn’t the wisest decision.

So, for the broker who wants to “look the part”, without breaking the bank, check out these Suit Shopping Hacks.

Continue reading “Suit Hacks for the Fashion Forward Realtor”

We’ve found a shortlist of 12 of the most important things you should avoid doing on social media in 2021.

By Jeff Lyons writing for The Close,

Social media is still a mystery for a lot of agents. Unfortunately, this means even the best agents make mistakes, blunders, and faux pas that could easily be avoided.

Continue reading “Social Media Mistakes All Agents Should Avoid”

Having a home designed for sustainability is no longer something “nice to have”. Boosted by the longer term impact of Covid, a new-found focus on health has rapidly raised the profile of eco-friendly homes, with sustainability and green tech getting wrapped up into a broader sense of overall “wellness.”

And emphasis on wellness features, or eco-luxury, to boost property profiles, is sweeping across property markets world-wide. 

What was previously considered an added expense or after thought, is now expected, among many buyers, (particularly in the luxury market), as part of the pitch.

Continue reading “Wellness trend sweeps through property market”

As a real estate professional, you’ve got to be prepared for everything.

Dashing between viewings. Meeting with sellers all over town. You’re always on the go, spending hours behind the wheel.

You need a car kit that’s going to get you through anything the job can throw at you.

Continue reading “The things every agent NEEDS in their car”