Month: August 2023

Revealed: The Lies That Agents Tell

by Charlotte C.

Real Estate agents are notoriously creative with their facts. It’s part and parcel of the job.

But sadly, there are those who’ll go further. Bending the truth to breaking point. 

Lying through their teeth to close a deal.

Some properties are so hot, they barely touch the market before they’re snapped up. But it might be wise to steer clear of agents that pretend that demand outstrips supply, on every property they represent.

THE HIT LIST

Here, we reveal some of the bare-faced lies that wicked estate agents are prepared to tell.

Bending the truth or lying through their teeth…

We’ve picked out some classic fat ones.

“The price is non-negotiable.”

Everything has a price. It’s all a matter of time, and circumstance. A seller that rejected an offer last month, might today accept a lower offer. Never hurts to try.

“We’ll have it professionally cleaned and ready for you to move in.”

Be specific. Ask the agent to show you user reviews of the cleaning company they’ll be using.

“You won’t hear a peep out of the neighbours. And they’re so friendly.”

This one’s tricky. Nobody really knows what neighbours can be like until they live next to them.

“It comes with street parking, but there’s never a problem.”

Can the agent really back this up? Have they tried to find a spot when everyone’s home from work?

“Everything works fine. If you notice anything, just give us a call and we’ll get right out to fix it.”

Let’s hope this doesn’t have to be put to the test at 2am when a water boiler bursts.

The Perfect Property?

There’s nothing more satisfying for an agent, than finding that “perfect property” which ticks all their client’s boxes. 

That’s because it’s such a rare thing to accomplish. Most of the time, a property will miss the mark in some way.  

Ethical Agents will come clean. Won’t claim that it’s a perfect match, if it isn’t. Sticking to the truth, no matter how ugly it is. Wicked Agents will try to convince their prospect, that mutton is in fact lamb.

All Comes Out in the Wash

Agents that spin a yarn might get that signature on the dotted line faster. 

But the truth ultimately comes out and their reputation will carry the legacy of any shenanigans.

Remember, reputation is everything. Do your homework. Ask about the agent and agency that you’re thinking of appointing, to avoid any nasty surprises.

overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry. 

We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.

For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.

overwrite | real estate content creation, reimagined.

How to survive summer in Dubai Real Estate

by Charlotte C.

The summer real estate market. Long. Quiet. Boring. Often bearing little or no fruit, by way of sales.

For many real estate agents, it can be a hard slog.

And with many residents overseas for annual vacations, brokers could be forgiven for expecting another slow burn this summer.

But as we head further towards the end of the hottest season of 2023, things aren’t cooling down. 

On the contrary. There’s been an influx of buyers and sellers across many real estate markets worldwide.

So how can agents remain as competitive as possible, and stay busy, whilst the heat rises?

This week we present four tips to take advantage of during the summer, and prepare you for the win:

1. Old is Gold

Never neglect old clients.

Agents shouldn’t let any influx of new prospects distract them from tending to old clients. It’s always important to contact them. Share valuable information. Remind them why they loved working with you in the first place.

Treating these past clients right is the key to drawing new business. Referrals and word-of-mouth are the secret to success for many top agents. Pick up the phone to previous clients and say hello. If they’re taking some summer down-time, they might be in just the right mood for a chat.

2. Become Early Adopters

Technology can truly help set you apart. And give you a massive competitive advantage over the “slower learners”.

Using overwrite.ai’s generative AI can instantly create your property descriptions. Or adding a 3D home tour can level up the online viewing experience. And for rapid, secure legal transactions, digital e-signing services are the perfect time saver. All examples of efficiency-driven technology that significantly increases the efficiency of your business.

So when it’s quiet in the office, trial some new platforms. Test out a new efficiency tool. Look at ways to save time by using intuitive and user-friendly tech. You’ll soon find that adopting an open mind will only help your business evolve.

3. Buddy-up With a Builder

Home renovations have soared since covid. The building trade boomed as people started to prioritise time spent at home. Added to this, a shift towards remote working meant extra space was needed to accommodate the “home office”. And summer is often when a lot of home refurbs take place.

Having a close connection to a contractor will therefore keep an agent up to date with new inventory. And in case of stock drying up, having an inside guy can get you an intro before anything comes to market. Use this time to make contacts while renovation work is underway.

4. Know Your Worth

While many clients are taking the reins early on, agents still play an essential role. Buying a home is a huge financial undertaking that still unnerves many. Plus, it’s impossible to think that technology can ever replace a genuine, invested, human agent.

A simple phone call. An open house. A calling card. All work wonders when delivered in the right way, at the right time. And the summer months allow you to plan all this – to perfection.

Prepare for All Weather

So as the summer season gets into full swing, let these words of wisdom stick with you:

In real estate, you don’t have to build it for them to come — you just have to make it happen for those that do. And there will always be those that do. Whatever the weather.

overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry. 

We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.

For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.

overwrite | real estate content creation, reimagined.

Navigating the AI Landscape

by Charlotte C.

As the digital landscape continues to evolve, AI-powered large language models (LLMs) are becoming increasingly sophisticated and versatile.

So, what are LLMs and what can they do?

Large language models (LLMs) are a type of artificial intelligence (AI) that are trained on massive datasets of text and code.

LLMs can be used to perform a wide range of tasks.

These include:

• Generating text: LLMs can generate text in a variety of formats, including poems, code, scripts, musical pieces, email, letters, etc.

• Translating languages: LLMs can translate between languages with high accuracy.

• Answering questions: LLMs can answer questions in a comprehensive and informative way, even if they are open-ended, challenging, or strange.

• Summarizing text: LLMs can summarize text into a concise and informative format.

• Writing different kinds of creative content: LLMs can write different kinds of creative content, like poems, stories, and scripts.

Generative AI Use Cases (Image credit: Amazon Bedrock)

The AI Titans

Click here to access the full article – and a “Comparative Look at Meta’s LLaMa 2, OpenAI’s GPT-4, Google Bard AI, Amazon and AWS, Amazon Bedrock, and Amazon’s CodeWhisperer.”

This column does not necessarily reflect the opinion of overwrite.ai and its owners.

This story has been published from an article in AI & ChatGPT Use Cases by Austin Wright published on July, 2023.

About overwrite.ai

overwrite.ai is a pioneering Generative AI, creating engagement-oriented content for the real estate industry.  We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.

Housewarming gifts that’ll guarantee estate agents repeat business

by Charlotte C.

There’s a whole lot of house moving going on right now, as many property market sales transactions reach levels unseen in decades.

With this brings stiff competition amongst brokers, causing some agents to go above and beyond – even after the deal is done. 

So how can agents think outside the box when it comes to building long term client relationships, and leaving that all important lasting impression?

We’ve all heard about that agent who remembers their client’s birthdays, sending cards, flowers or baskets of chocolates. It’s not rocket science, but it’s the little things that can really count. 

Sometimes it’s the most unexpected (but quite obvious) ones that get remembered most.

We’ve shortlisted some of the best housewarming gifts real estate agents can give their buyers, guaranteed to get them repeat business. 

Give Love, Get Love

1. A local takeaway

After spending the day shifting all their worldly possessions off a truck, your clients are going to be hungry. It’s unlikely they’ll have done a grocery shop. Solve this problem by sending them dinner. Trust us, no ones ever turned down an UberEats driver with free burgers. Cinnabons are also a guaranteed winner.

2. A caffeine hit

It’s the first morning in a new house. No major hiccups. If only we knew where we’d packed the Nespresso machine! Doing a Starbucks run (or, again, sending a delivery driver to do it for you) will have your tired clients crying happy, caffeinated tears.

3. Cleaning products (or better still, a one-off cleaning service)

You’ll be surprised at the level of gratitude shown when dropping by with a box of cleaning essentials. If they don’t end up using them right now, you know they’ll get used in the future. Or better still, send them a cleaning service. Walking into a sparkling clean home when you’re still trying to get everything in your life back to normal brings such a sense of relief. It might not even be as expensive as you think.

4. Bathroom essentials

If there’s one thing that lockdown taught us, it was that toilet paper shortage is a thing. Bring a family size multi-pack of the quilted variety, and even some premium-scented hand soap. It won’t be awkward. And it will certainly be appreciated.

5. A quirky doormat

First impressions count – but so do lasting ones. And nothing says “Marhaba” quite like a brand new doormat. Chances are they left their old dusty one at the previous property. But no matter what their taste is, you’ll be able to find something that applies. For the designer shoe lovers out there, this one’s for you!

6. A house plant

House plants offer a wholesome, welcoming vibe to any room. Bring over a few small potted plants to add a bit of natural warmth to your buyer’s new home. If you’re not sure whether your client is a plant person then bring a succulent or two; they’re notoriously easy to keep.

7. A pool float

Pool owners love getting goodies for swim time. Maybe their new pad comes with a pool. Ride-on crocodiles, inflatable unicorns or giant doughnuts — whatever floats their boat. They’re almost guaranteed to secure you an invitation to their next pool party where networking and relationship building is certain to happen.

8. A mystery hamper

There’s a subscription box for just about anything your client is into. Fine beverages, scented candles, organic chocolates; these will go down a treat if they’re luxury lovers. Let them know you’re thinking of them with a gift box every so often.

Lasting Impressions Count

So next time you find your clients the perfect home, keep a note of their move in date, and bookmark this article. It will serve as the perfect reminder of how important you are to them, long after one of the most stressful days in their house-moving journey.

overwrite.ai is a pioneering Themed Generative AI, creating engagement-oriented content for the real estate industry. 

We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.

For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.

overwrite | real estate content creation, reimagined.