Month: May 2022

Three weeks ago I commented on the Dollar Index breaking past the psychological 100 resistance level on an unchallenged path to 101.

Less than a month later, King 👑 Dollar’s now reached 20 year highs. Most major currencies have been crushed in its path. Such is the current scale of market risk-off sentiment. 

Besides soaring mortgage rates, treasury rates and high volatility; comes the drain on “perceived” wealth and trading income from the stock markets. A combined formula with significant slowdown effect on the economy. All this with only 2 hikes of 75bps total (so far).

Nael Mustafa – CIO Real Estate at GFH Financial Group

What’s this all mean?

Forget the 2008 Global Financial Crisis. Forget the peak-fear of Covid in early 2020. 

The Dollar’s now at levels not seen since the systemic uncertainty that took hold in the aftermath of 9/11. 

How’s this relevant to Dubai Real Estate?

In simple terms, the more expensive the dollar, (and therefore the Dirham), the less attractive Dubai Real Estate as an asset class. Demand…decreases.

To put this in perspective, at the time of writing, UK #Sterling and Indian #Rupee denominated investors had to respectively pay nearly 7% and 2% more to buy Dirhams, than they did 3 weeks prior.

That means the same property, asking the same price, now costs more for a buyer from Manchester or Mumbai.

How long the dollar stays high is unclear. It’s taking a breather, having been heavily overbought.

But its path of least resistance is north. Expect it to re-attack 105. 

Pro Tips:

For short term traders. If you have any Dollar or Dirham liquidity, wait for 105 and sell your assets. Repatriate the proceeds into your native currencies, banking the capital appreciation and FX upsides. Double-whammy! 

For long term Dubai Real Estate landlords. Expect the market to switch, from seller’s favour to buyer’s favour. But don’t panic. Jerome Powell & Co are doing a great job at managing market expectations. And locally; Dubai’s policy makers are doing everything to make the Dubai Real Estate market more resilient. There is a price correction in the short-term future. But unlike our previous cycles, this time we can expect a soft-landing.

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An AI Implementation Strategist accredited by the prestigious MIT in Cambridge, Massachusetts, Ayman Alashkar also has a Bachelors Degree in Mathematics from the world-renowned Queen Mary College, University of London, and a Masters in Real Estate Investment and Development from the University of Reading (UK). With +20 years’ experience working in real estate, banking and artificial intelligence, Ayman is the founder and CEO of overwrite.ai.

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For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.

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overwrite.ai | the AI writing assistant for estate agents | Sign up for your Free 7 Day Trial.

There’s a growing problem with online real estate marketing. And it’s your problem.

Anyone that’s spent more than a minute browsing one of the UAE’s real estate portals, will know that it’s full of cookie cutter listings of cookie cutter properties.

What’s worse. Many of them are phishing ads.

Consumers are bored of your content.

You’re paying thousands every month, to publish listings that nobody spends time reading. The portals don’t care. They’re taking your money. So who’s the sucker?

Copy. Paste. Repeat.

It’s no different on social media. The same photos. Captions. And hashtags. Bland as a block of concrete.

Check out these examples.

• 

• 

• 

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A Personal Favourite

One strapline that could claim the title of most overused real estate statement ever, is:

“Arguably the best deal on the market…”.

Said Every Real Estate Agent, Everywhere.

Real Estate agents can’t get enough of this phrase.

We’re not saying it’s completely off-limits. But when you really want your property listing to work for you, you’ve got to stand out from the crowd. “Amazing”. “One of a kind”. “Arguably the best”. They’re all so Meh! 😐

You need to Boss-Level your listing content.

While fly-through videos and professional imagery is attractive, remember one fact. You can’t publish a listing with videos and images alone.

You need the…

…Power of Words

Words have power. Their meaning crystallizes perceptions that shape our beliefs, drive our behaviour, and ultimately, create our world. Their power arises from our emotional responses when we read, speak, or hear them.

Harness that power.

Grab your audience’s attention and don’t let go. Make them want you to tell them more about your property.

Here’s how to use Power Words That Pop!

Better than the alternative?

Be passionate. You’re not submitting an MBA class paper. Genuine emotion will get you far in this business.

For example, instead of “Best in class“, use

• Top-drawer
• Venerable
• Un-frigging-believable

Try interesting synonyms.

Instead of “Great“, use

• Must-have/must-read/must-try
• Winning
• Crushes it

See where we’re going with this?

Jazz up your intros. For example, instead of “XXXX Agency is proud to introduce…?” – (God how boring!), use:

• Warning! This property elicits postcode envy.
• This place brims with positive energy.
• You can skip over this property, but you’ll be the one kicking yourself later for it.

Hook words

Get creative. Sprinkle these into your listing descriptions and chances are you’ll hit a chord with your audience.

• A kitchen that’s perfect for releasing your inner gourmet guru.
• A property with skyline views that’ll take your breath away.
• An infinity pool that you didn’t know you needed.

Or don’t bother.

Save yourself all that hassle. And get yourself signed up to overwrite.ai | The AI Writing Assistant for Real Estate Agents.

In fact, we’ve created overwrite.ai so you can drop the thesaurus completely.

Our AI Writing Assistant’s powered by a database of over 70,000 entries. Trending words, phrases, and descriptive prose. The cream of the crop of real estate lexicon. All so that you can publish engaging and search optimised listing descriptions that POP.

So all you have to do is sell (or lease) homes.

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For informative and light-hearted news and views on the world of real estate, follow overwrite.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.

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overwrite.ai | the AI writing assistant for estate agents | Sign up for your Free 7 Day Trial.