All Hail The KING!

There’s a clear winner in the UK real estate market’s War of the Portals, and lessons to learn.

COVID-19 has created an opportunity for Estate Agents to call out any PropTech platform, large or small, that isn’t in sync with their pain-points.

UK Estate Agents have focused their anger on the market’s leading property portal, Rightmove, accusing it of being out of step with its customers.

In so doing they have forced change. Not just among Rightmove and its peer portals. At the very core of the real estate industry.

UK Estate Agents are taking back control of their marketing costs, their leads, and their customers. Asserting their position, as the new Kings of Real Estate!

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