Your Property Descriptions Are BORING! Let’s Fix That.

There’s a growing problem with online real estate marketing. And it’s your problem.

Anyone that’s spent more than a minute browsing one of the UAE’s real estate portals, will know that it’s full of cookie cutter listings of cookie cutter properties.

What’s worse. Many of them are phishing ads.

Consumers are bored of your content.

You’re paying thousands every month, to publish listings that nobody spends time reading. The portals don’t care. They’re taking your money. So who’s the sucker?

Copy. Paste. Repeat.

It’s no different on social media. The same photos. Captions. And hashtags. Bland as a block of concrete.

Check out these examples.

A Personal Favourite

One strapline that could claim the title of most overused real estate statement ever, is:

“Arguably the best deal on the market…”.

Said Every Real Estate Agent, Everywhere.

Real Estate agents can’t get enough of this phrase.

We’re not saying it’s completely off-limits. But when you really want your property listing to work for you, you’ve got to stand out from the crowd. “Amazing”. “One of a kind”. “Arguably the best”. They’re all so Meh! 😐

You need to Boss-Level your listing content.

While fly-through videos and professional imagery is attractive, remember one fact. You can’t publish a listing with videos and images alone.

You need the…

…Power of Words

Words have power. Their meaning crystallizes perceptions that shape our beliefs, drive our behaviour, and ultimately, create our world. Their power arises from our emotional responses when we read, speak, or hear them.

Harness that power.

Grab your audience’s attention and don’t let go. Make them want you to tell them more about your property.

Here’s how to use Power Words That Pop!

Better than the alternative?

Ditch the dull. Dump the dreary.

Be passionate. You’re not submitting an MBA class paper. Genuine emotion will get you far in this business.

For example, instead of “Best in class“, use

  • Top-drawer
  • Venerable
  • Un-frigging-believable

Try interesting synonyms.

Instead of “Great“, use

  • Must-have/must-read/must-try
  • Winning
  • Crushes it

See where we’re going with this?

Jazz up your intros. For example, instead of “XXXX Agency is proud to introduce…?” – (God how boring!), use:

  • Warning! This property elicits postcode envy.
  • This place brims with positive energy.
  • You can skip over this property, but you’ll be the one kicking yourself later for it.

Hook words

Get creative. Sprinkle these into your listing descriptions and chances are you’ll hit a chord with your audience.

  • A kitchen that’s perfect for releasing your inner gourmet guru.
  • A property with skyline views that’ll take your breath away.
  • An infinity pool that you didn’t know you needed.

Or don’t bother.

Save yourself all that hassle. And get yourself signed up to | The AI Writing Assistant for Real Estate Agents.

Looking for more creative ways to reach out to your audience? You’re in luck.

Because at, we love words.

In fact, we’ve created so you can drop the thesaurus completely.

Our AI Writing Assistant’s powered by a database of over 70,000 entries. Trending words, phrases, and descriptive prose. The cream of the crop of real estate lexicon. All so that you can publish engaging and search optimised listing descriptions that POP.

So all you have to do is sell (or lease) homes.

For informative and light-hearted news and views on the world of real estate, follow on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog. | the AI writing assistant for estate agents | Sign up for your Free 7 Day Trial.

Notify of
Inline Feedbacks
View all comments