Family Offices take to direct Start-up investing, bypassing VC funds

Investors that may have previously confined themselves to public markets are now clomping all over the venture capital landscape.

“The creative spirits. The underdogs. The resolute.” This ethos describes precisely the people who read this column, I have no doubt, putting us in alignment with Sequoia, the US venture capital firm that began a much talked-about blog post recently by addressing just such groups. Also “the independent thinkers”, “the fighters” and the “true believers”. Sequoia has a relentless drive to help them succeed, too, and naturally so does this column.

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