overwrite.ai is very excited to announce, the appointment of Moe Abeidat, Group Vice President of Technology at Aramex, as Non-Executive Director for overwrite.ai as of March 2023.
“Moe is a highly respected technology leader in the MENA region. Our collaboration signals our joint commitment to optimally shaping overwrite’s digital strategy.
He joins at a key moment for overwrite, as we continue pioneering Generative AI in the real estate space. Moe’s insights will help us de-risk the path ahead for overwrite.ai, as we disrupt the real estate marketing space.” – overwrite.ai CEO and Founder, Ayman Alashkar
Speaking about the announcement, Group VP of Technology at Aramex, Moe Abeidat, said:
“I’m really excited and honoured to be part of the pioneering team at overwrite. I’ve always been impressed with Ayman’s strong vision with AI, and how AI could transform the world in truly meaningful ways. overwrite.ai is an example of his thought leadership, using generative AI to provide true enablement for the real estate sector. A real (AI) solution to a real problem – something you don’t see every day, and the possibilities with it are limitless.”
More about Moe Abeidat
Visionary and strategic senior technology executive leader with expertise in transforming, building, and implementing advanced products, software systems, and solutions that deliver dramatic results in consumer and client satisfaction, company growth/profitability, and strategic alignment.
More about overwrite.ai
overwrite.ai is a Foundation Language Model. We are a pioneering themed generative AI, creating engagement-oriented content for the real estate industry. overwrite.ai creates the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
You’re a good estate agent. You work for a decent agency. Built a rep for yourself. Bank a respectable commission cheque each month.
You’ve even got a decent presence on social media. Found yourself a catchy account handle.
You look good on camera. You post; a lot. You get a few hits. A handful of likes. Usually from friends or colleagues.
But you’re not crushing it. Not really getting traction with the people you want traction from.
So what’s holding you back?…
CONTENT!
We’ve all had writer’s block. When it’s on the tip of our tongue but we don’t know how to articulate it. Or worse. When our mind goes blank, suddenly having no clue about the kind of content our potential clients might find interesting.
So we’ve made things easy for you.
Here are 6 of the most trending real estate agent blog ideas, that’ll guarantee to deliver high-quality content to your readers and blow up your online following.
#1 Mind Your Business
Do you know what effect inflation’s going to have on home prices? What will an increase in tax rates do to demand?
Irrespective whether you are in leasing or sales, a great place to start with informative content is to talk about topics such as the latest behavioural trends, interest rates, regulatory policies, or the interplay between demand and supply. If you don’t understand the basic rules of real estate economics, you can’t give your audience quality advice. That makes you obsolete.
Be relevant instead. Educate yourself, in order to educate your clients. It’s all about adding value.
#2 What’s On
Get miles of traction discussing local events. Keep your blog updated with What’s On in your local community. From charity golf tournaments to festivals, to new development or off plan property launches, your readers would love to know the goings-on in their locality.
#3 What’s Hot and What’s Not
Do you know a great place to hang out with friends and have a yummy burger? Or, perhaps the best coffee shop? You also might know the go-to happy hour spot. Your audience will not only love the list of cool places to check out but also appreciate your insights.
Keep your content up-to-date and consistent
#4 Pet-Lover’s Paradise
It is often difficult for pet parents to find the best places to take their furry friends. Whether it is a pet groomer or a pet-friendly restaurant you talk about, this is a great topic to engage with your pet-loving readers. So, grab a list of places that let felines, canines, and any other nines, in and add those recommendations to your blog.
#5 Kid-Friendly Zone
Residents usually love exclusive information about places that are great for kids. Be it a perfect pizza joint or a school with all the amenities, giving parents the themed information is an excellent way of marketing your website. The content is likely to be shared on social media platforms as well.
#6 Get Personal
Who said real estate agent website content couldn’t be personal? You can share your story of how you grew into an agent. Why should people trust you? How did your journey in the real estate arena get started? What have you learned in your years as a real estate agent, an entrepreneur, and an investor?
Create an online relationship with clients and build credibility
A real estate blog is one of the most effective ways of creating an online relationship with your clients, building credibility with informative content, and generating potential new leads. The more useful the content, the more people will return, engage and share your content.
So if you’re looking for inspiration that’ll take your next (or first) post up a few notches, this is your starting point.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
About overwrite.ai
If you’ve searched for a property to buy or rent online in the MENA region, chances are you’ve read adverts created by overwrite.ai.
overwrite is a real estate themed generative AI.
It is a pioneering proprietary Foundation Language Model that allows real estate industry agencies and technologies to create marketing content, instantly and efficiently.
We create the marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
Dubai, Middle East—13 March, 2023— overwrite.ai today announced it has joined NVIDIA Inception, a program that nurtures startups revolutionizing industries with technology advancements.
overwrite.ai is focused on generative AI for the real estate industry. It supports real estate professionals in producing localised, outcome-oriented property marketing content through a proprietary themed language model.
NVIDIA Inception will allow overwrite.ai to gain invaluable access to the latest technical tools to accelerate its AI product, along with expert training for its core development team. The program will also offer overwrite the opportunity to collaborate with industry-leading experts and other AI-driven organizations.
“We’re excited to join NVIDIA Inception, which gives us access to bleeding-edge resources with which we can grow rapidly.”
– Ayman Alashkar, Founder & CEO, overwrite.ai
NVIDIA Inception helps startups during critical stages of product development, prototyping and deployment. Every Inception member gets a custom set of ongoing benefits, such as NVIDIA Deep Learning Institute credits, marketing support and technology assistance, which provides startups with the fundamental tools to help them grow.
About overwrite.ai
If you’ve searched for a property to buy or rent online in the MENA region, chances are you’ve read adverts created by overwrite.ai.
overwrite is a real estate themed generative AI.
It is a pioneering and proprietary Foundation Language Model that allows real estate industry agencies and technologies to create marketing content, instantly and efficiently.
We create the outcome-oriented marketing content that powers the real estate industries of the UAE, KSA, Egypt and Lebanon.
As Uber is publicly mocked for inaccurate local references, it’s clear that “local real estate content, needs local real estate knowledge.” – Ayman Alashkar, Founder and CEO overwrite.ai
In terms of oblivious advertising, Uber’s latest San Francisco campaign may have bested the time the Giants released those “SAN FRAN” tees or when Gwyneth Paltrow called it the “Golden City.”
According to a Reddit post shared last Wednesday, titled “Uber has put up ads at SFO that were written by someone who’s never set foot in San Francisco,” the ride-hailing company has debuted a set of new ads at SFO that feel like they were written by ChatGPT.
“See you in Marina District,” the first proclaims.
The dropping of the definite article here is just bizarre — and not even the worst thing about the ad.
No one has ever said those words out loud, in that order, and if they have, they should be forced to spend 24 hours in the city’s only Applebee’s.
The Marina ad also features a pretty sunset view of … Sausalito, a town 8 miles from the Marina and far outside the San Francisco city limits, above the words: “Go anywhere in San Francisco.”
Could it be, as one commenter speculated, that a hasty stock image search for “Marina” dropped the “a” and returned photos of Marin?
It’s hard to imagine any Uber employee who knows San Francisco saw the photo of the iconic houseboats across the Golden Gate Bridge and greenlighted the ad. It’s also hard to imagine why, of all the wonderful neighborhoods our city has to offer, anyone would choose the Marina, but that’s a different issue.
The next ad is marginally less egregious. Another romantic photo is shown, this time of a place actually in San Francisco — the little lamp-lit wooden dock at Pier 7.
“See you at Embarcadero,” the ad proudly states. Uber has again neglected the “the” here. Also, good luck trying to get an Uber to the end of the pedestrian-only fishing dock.
The final ad, promoting a ride to the Mission, is also somehow worded in a way that would make you squirm if you ever heard it out loud: “See you at the Mission.”
Unless you’re meeting pals at the historic Misión San Francisco de Asís adobe building on Dolores Street, the phrasing is begging for an “in” over an “at.”
Reddit posters were quick to note the uncanny incongruities in the ads.
“See you at the mission made me break out in hives,” one commented.
“This is like when someone says ‘The Bart,’” wrote another.
Another summed it up well: “Nothing seems human about those ads.”
Being displayed at the airport, the ads are likely targeted at tourists over local residents. But Uber is headquartered in San Francisco, so it seems unlikely a city resident wouldn’t have reviewed the campaign before sending it to print.
Or maybe Uber got exactly what it wanted from the campaign. “This ad did its job,” one Redditor pointed out. “By purposely being bad so that it gets everyone talking.”
Uber told SFGATE on Thursday that the campaign has since been canceled.
“We’re glad people are paying attention to our ads!” a spokesperson wrote over email. “And while we’re happy we didn’t refer to our home city as ‘Frisco,’ we agree these ads, which are in the process of being removed, could have been better.”
This column does not necessarily reflect the opinion of overwrite.ai and its owners.
This story has been published from an article in SFG published on 9th February 2023.
For informative news and views on the world of real estate, proptech and AI, follow overwrite on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.
