Month: October 2021

The post-covid property boom has seen a tidal wave of new estate agents joining the industry, looking for a slice of the pie. But for those who are new to the game, learning the ropes can be a minefield.

A mentor is great. A supportive agency with a sound training scheme is even better. Getting a grip, early on, of real estate principles, finance and law will undoubtedly create a solid foundation for success. Nevertheless, investing time in learning the practical aspects of being a “real life” estate agent, can mean the difference between success and failure.

You’ll be surprised at just how many simple “tips and tricks” will have you saving time, avoiding tyre kickers, winning bidding wars, or knowing when to spot a deal breaker.

And this week, we’ve done what we do best at OVERWRITE.ai HQ – the leg work, so that you don’t have to.

We’re bringing you the top 5 books for aspiring real estate agents, all of which provide an insider’s perspective on becoming a successful real estate agent.

#1 The Miracle Morning for Real Estate Agents

There’s something to be said about starting every day on the right foot and Hal Elrod is all about this. The Miracle Morning for Real Estate Agents will talk you through the exact morning routines of the industry’s top players. Certain habits may seem trivial, but carried out consistency over time will reap rewards.

#2 The Millionaire Real Estate Agent

Gary Keller’s The Millionaire Real Estate Agent is about taking your real estate career to the next level. But it’s an important read early in your real estate career because it forces you to see the big picture and think long-term.

This book will give you a millionaire agent mindset. First you’ll learn how to think like a millionaire. Then you’ll learn how to become one through real estate sales.

#3 The Book of Yes

No one likes to cold call. But if you’ve ever had to make these, you’ll probably know that it helps to have a script in mind. Author and multi-million dollar real estate agent, Kevin Ward swears by the belief that real estate sales is largely about scripts. He’s spent his career perfecting them.

The Book of YES: The Ultimate Real Estate Agent Conversation Guide will teach you exactly what to say in order to nail that ice-cold sales call.

#4 The Honest Real Estate Agent

Mario Jannatpour’s The Honest Real Estate Agent is a perfect introduction to the real estate industry. From topics like networking, negotiations, time management, basic marketing and professional integrity, this title covers a lot of ground in attempting to explain what the real estate profession is all about.

The Honest Real Estate Agent explains what’s required to be successful in the industry. And you can use that information to confirm that real estate is the right career move for you.

#5 The Million Dollar Listing Social Media

Many of today’s new agents are surprised at just how much business is done online via social media. Whilst you needn’t be a “social media expert” it is fast becoming part of the job description for real estate agents. Buyers and sellers are online. So you need an online presence that will engage them.

Check out Sebastian Acosta’s The Million Dollar Listing Social Media: The Ultimate Social Media Marketing Guide for Real Estate Professionals. It’s probably the most comprehensive book on the topic but there’s no harm in getting comfortable with this minefield, even before you’re officially licensed.

More To Life…

Let’s be honest, this is merely the tip of the literary iceberg. There’s hundreds of best-selling books that can help estate agents hone their skills.

And you’ll be surprised – many of these habits, designed to make agents better at their jobs, will actually set you up for success in every area of your life. Because even for agents, life is about more than just real estate.

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OVERWRITE.ai is a world first, user-friendly marketing solution that allows estate agents to instantly autowrite unique, search-optimised property descriptions, taking the boring out of the daily grind. 

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For informative and light-hearted news and views on the world of real estate, follow OVERWRITE.ai on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.

Love them or hate them, social media influencers are very much part of today’s mainstream marketing mix. When Facebook suffered their hours long outage last week, it was widely reported to have cost the social network upwards of $100 million dollars in lost revenue. The service disruption impacted the company’s stock price, which fell by 4.9 percent last Monday – that’s a whopping $47.3 billion in lost market cap.

The pain didn’t end at Mark Zuckerberg. As a result of what has been named the “Great Social Outage of 2021”, the business of thousands of others haemorrhaged at the hands of Mark’s monumental technical “glitch”. Social media influencers worldwide were rendered helpless for the entire time that FB’s universe was offline, their hands literally tied at the mercy of the technical boffins at Facebook HQ.

So how do influencers, brands and marketers future proof their sales strategy? And what’s next for Influencer Marketing?

Continue reading “The Evolution of the Social Media Influencer”

Everyone makes typos. Even the best writers can do it. And plenty of us suffer dyslexia. But when real estate agents are entrusted to sell properties worth millions of dollars, there really is no excuse for not paying attention to the smallest detail. Especially with the range of technologies out there that can help.

Some blunders you simply can’t ignore. The ones that cause clients to doubt an agent’s professionalism, and reflect poorly on the agency they represent. These typos are very awkward because they are so very public.

One place where these awkward misprints are usually found is in a property’s public listing description.

Continue reading “The Ten Most Common and Cringe-worthy Real Estate Typos 😖”

Dubai Expo 2020 has begun. And with over 190 countries represented, there’s something for everyone.

We’re proud that OVERWRITE.ai is a Dubai born start-up. A point we like to make as often as possible. That pride was reinforced with the opening of an event that promises to be a portal through which we can experience humanity’s future.

If you’re a tech geek like us, you’ll be pleased to hear about the incredible technologies that will be showcased at Expo 2020 for the next six months!

Continue reading “What’s in store for Techies at Expo 2020?”