The post-covid property boom has seen a tidal wave of new estate agents joining the industry, looking for a slice of the pie. But for those who are new to the game, learning the ropes can be a minefield.
A mentor is great. A supportive agency with a sound training scheme is even better. Getting a grip, early on, of real estate principles, finance and law will undoubtedly create a solid foundation for success. Nevertheless, investing time in learning the practical aspects of being a “real life” estate agent, can mean the difference between success and failure.
You’ll be surprised at just how many simple “tips and tricks” will have you saving time, avoiding tyre kickers, winning bidding wars, or knowing when to spot a deal breaker.
And this week, we’ve done what we do best at OVERWRITE.ai HQ – the leg work, so that you don’t have to.
We’re bringing you the top 5 books for aspiring real estate agents, all of which provide an insider’s perspective on becoming a successful real estate agent.
#1 The Miracle Morning for Real Estate Agents
There’s something to be said about starting every day on the right foot and Hal Elrod is all about this. The Miracle Morning for Real Estate Agents will talk you through the exact morning routines of the industry’s top players. Certain habits may seem trivial, but carried out consistency over time will reap rewards.
#2 The Millionaire Real Estate Agent
Gary Keller’s The Millionaire Real Estate Agent is about taking your real estate career to the next level. But it’s an important read early in your real estate career because it forces you to see the big picture and think long-term.
This book will give you a millionaire agent mindset. First you’ll learn how to think like a millionaire. Then you’ll learn how to become one through real estate sales.
#3 The Book of Yes
No one likes to cold call. But if you’ve ever had to make these, you’ll probably know that it helps to have a script in mind. Author and multi-million dollar real estate agent, Kevin Ward swears by the belief that real estate sales is largely about scripts. He’s spent his career perfecting them.
The Book of YES: The Ultimate Real Estate Agent Conversation Guide will teach you exactly what to say in order to nail that ice-cold sales call.
#4 The Honest Real Estate Agent
Mario Jannatpour’s The Honest Real Estate Agent is a perfect introduction to the real estate industry. From topics like networking, negotiations, time management, basic marketing and professional integrity, this title covers a lot of ground in attempting to explain what the real estate profession is all about.
The Honest Real Estate Agent explains what’s required to be successful in the industry. And you can use that information to confirm that real estate is the right career move for you.
#5 The Million Dollar Listing Social Media
Many of today’s new agents are surprised at just how much business is done online via social media. Whilst you needn’t be a “social media expert” it is fast becoming part of the job description for real estate agents. Buyers and sellers are online. So you need an online presence that will engage them.
Check out Sebastian Acosta’s The Million Dollar Listing Social Media: The Ultimate Social Media Marketing Guide for Real Estate Professionals. It’s probably the most comprehensive book on the topic but there’s no harm in getting comfortable with this minefield, even before you’re officially licensed.
More To Life…
Let’s be honest, this is merely the tip of the literary iceberg. There’s hundreds of best-selling books that can help estate agents hone their skills.
And you’ll be surprised – many of these habits, designed to make agents better at their jobs, will actually set you up for success in every area of your life. Because even for agents, life is about more than just real estate.
OVERWRITE.ai is a world first, user-friendly marketing solution that allows estate agents to instantly autowrite unique, search-optimised property descriptions, taking the boring out of the daily grind.