My phone rings.
Cold Caller: Long pause from automated dialler… “Hello. Is this Eva Colbert?”
Me: “Yes it is.”
Cold Caller: “Hello Ms. Colbert. How are you today?”
Ice Ice Baby 🎶
We’ve all been cold called.
But the worst cold calls are when the caller asks you ‘how you’re doing?’, without even introducing themselves first.
It feels like nails on a frozen chalkboard. Very uncomfortable.
Why is a complete stranger calling to ask how I’m doing?
The best response, is “I’m busy”. This icy reply usually catches them off-guard. 🥶
Follow it up with a quick “Thanks. Bye.” and you can usually be rid of the inconvenient caller in seconds. Without even giving them a chance to dive into their pitch.
ProTip: Don’t say this!
But if you’re that cold caller, the last thing you want is to be bounced into the cold.
Increase your chance of success, by never, ever, ever ever ever starting off your call with “How are you today?”
It can be a hard habit to break, but you’ll get much better results if you introduce yourself first, then just get straight to the point with something more like, “Hi. This so-and-so from XYZ Company. I’m calling because….”
Capture your prospect’s attention any way you like.
Just make sure not to dive straight into the unsanctioned “How are you today?” intro.
It’s doomed to fail.
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