You’re a good estate agent. You work for a decent agency. Built a rep for yourself. Bank a respectable commission cheque each month. You’ve got a presence on social media. Found yourself a catchy handle. You look good on camera. You post; a lot. You get a few hits. A handful of likes. Usually from friends or colleagues. But you’re not crushing it. Not really getting traction with the people you want traction from. So what’s holding you back?…CONTENT!
We’ve all had writer’s block. When it’s on the tip of our tongue but we don’t know how to articulate it. Or worse. When our mind goes blank, suddenly having no clue about the kind of content our potential clients might find interesting.
So we’ve made things easy for you.
Here are 6 of the most trending real estate agent blog ideas, that’ll guarantee to deliver high-quality content to your readers and blow up your online following.
#1 Mind Your Business
Do you know what effect inflation’s going to have on home prices? What will an increase in tax rates do to demand?
Irrespective whether you are in leasing or sales, a great place to start with informative content is to talk about topics such as the latest behavioural trends, interest rates, regulatory policies, or the interplay between demand and supply. If you don’t understand the basic rules of real estate economics, you can’t give your audience quality advice. That makes you obsolete.
Be relevant instead. Educate yourself, in order to educate your clients. It’s all about adding value.
#2 What’s On
Get miles of traction discussing local events. Keep your blog updated with What’s On in your local community. From community shows to festivals, charity events to estate oriented sales programmes, your readers would love to know the goings-on in their locality.
#3 What’s Hot and What’s Not
Do you know a great place to hang out with friends and have a yummy burger? Or, perhaps the best coffee shop? You also might know the go-to happy hour spot. Your audience will not only love the list of cool places to check out but also appreciate your insights.
#4 Pet-Lover’s Paradise
It is often difficult for pet parents to find the best places to take their furry friends. Whether it is a pet groomer or a pet-friendly restaurant you talk about, this is a great topic to engage with your pet-loving readers. So, grab a list of places that let felines, canines, and any other nines, in and add those recommendations to your blog.
#5 Kid-Friendly Zone
Residents usually love exclusive information about places that are great for kids. Be it a perfect pizza joint or a school with all the amenities, giving parents the themed information is an excellent way of marketing your website. The content is likely to be shared on social media platforms as well.
#6 Get Personal
Who said real estate agent website content couldn’t be personal? You can share your story of how you grew into an agent. Why should people trust you? How did your journey in the real estate arena get started? What have you learned in your years as a real estate agent, an entrepreneur, and an investor?
A real estate blog is one of the most effective ways of creating an online relationship with your clients, building credibility with informative content, and generating potential new leads. The more useful the content, the more people will return, engage and share your content.
So if you’re looking for inspiration that’ll take your next (or first) post up a few notches, this is your starting point.
overwrite.ai is an AI-assisted content creator that helps real estate agents instantly curate unique and search-optimised property marketing descriptions.