Beckham bites on Coulthard’s donut 🍩

Every once in a while an idea comes along that you wish you’d thought of.

In this case it was the perfect combination. Sizzling-hot, super-prime real estate. Two of (arguably) the world’s most legendary A-list sport celebs. And a phenomenal piece of dare-devil stunt marketing.

In possibly one of the craziest real estate launch stunts ever performed, Formula One racing legend David Coulthard took to the top of the Miami’s tallest residential tower to spin some donuts – 700-feet off the ground!

And to top it off, fellow sporting superstar David Beckham dropped a cool US $20M on a full-floor penthouse in the Zaha Hadid designed building. 

Possibly the craziest real estate marketing stunt ever.



Acquisition of the Beckham’s multi-million dollar penthouse in the One Thousand Museum, Miami, was formally closed in 2020 – during what many real estate commentators called the post-pandemic “sales frenzy.”

Designed by the late Zaha Hadid and located across a whole floor in the 62-story tower, the penthouse offers more than 10,335 SQ.FT of living space.

With an asking price of US $20M, the sale is reported to have closed slightly higher than the most comparable sale in the 62-story tower in downtown Miami, with apparently a price of $1,810 per square foot. 

Views from inside the luxury building, the One Thousand Museum.
Beckham Brand Limited, signed for a full-floor residence penthouse,
according to a Miami news source.

But spectacular ultra-modern skyscrapers, attracting the rich and famous, are not only limited to Miami. A similarly-splendid residential development (also designed by the late Zaha Hadid) was launched in Dubai in 2020 – arguably home to the world’s most luxurious real estate.

The Opus, located within Burj Khalifa district of Dubai, is an incredible architectural landmark, made almost entirely from mirrored glass. Completed externally in 2020, the ME Dubai at the Opus is the only hotel in the world that can claim to have had both its exterior and interiors designed by the late Zaha Hadid.

ME Dubai Hotel at the Opus by Zaha Hadid

Attracting the world’s richest

It seems there’s no easing off the brakes for these high net-worth individuals, snapping up homes in the super-prime luxury market. As we enter Q2 2022, there’s already been a number of highly-anticipated, super-luxury development launches in Dubai, with the majority enjoying sell-out success.

And as any experienced luxury realtor will tell you, it’s for a number of reasons that these particular projects are attracting investors.

Iconic design, VIP amenities, and ultra high privacy and security are among the key factors driving clients to make purchases in luxury developments. 

But one thing’s for sure, while employing a world-famous celebrity to help sell your property may not be within most people’s budget, a successful stunt, or simply just a well-executed marketing campaign, to the right audience (even on a shoe-string budget), can catapult your sales and drive more leads. | the AI writing assistant for estate agents | Sign up for your Free 7 Day Trial.

For informative and light-hearted news and views on the world of real estate, follow on Instagram and LinkedIn, and keep up-to-date with our weekly NewsBites blog.

Notify of
Inline Feedbacks
View all comments