In arguably one of the craziest real estate launch stunts ever performed, Formula One racing legend David Coulthard took to the top of the Miami’s tallest residential tower to spin some donuts – 700-feet off the ground!
And if that wasn’t exciting enough, fellow sporting superstar David Beckham just dropped a cool US $20M on a full-floor penthouse in the Zaha Hadid designed building.
WATCH THIS: Possibly the craziest real estate marketing stunt ever.
Acquisition of the Beckham’s multi-million dollar penthouse in the One Thousand Museum, Miami, was formally closed last year – during what many real estate commentators are calling the post-pandemic “sales frenzy.”
Designed by the late Zaha Hadid and located across a whole floor in the 62-story tower, the penthouse offers more than 10,335 SQ.FT of living space.
With an asking price of US $20M, the sale is reported to have closed slightly higher than the most comparable sale in the 62-story tower in downtown Miami, with apparently a price of $1,810 per square foot.
But spectacular ultra-modern skyscrapers, attracting the rich and famous, are not only limited to Miami. A similarly-splendid residential development (also designed by the late Zaha Hadid) was recently launched in Dubai – arguably home to the world’s most luxurious real estate.
The Opus, located within Burj Khalifa district of Dubai, is an incredible architectural landmark, made almost entirely from mirrored glass. Completed externally last year, the ME Dubai at the Opus is the only hotel in the world that can claim to have had both its exterior and interiors designed by the late Zaha Hadid.
Attracting the world’s richest
As we continue further into 2021, it seems there’s no stopping these high net-worth individuals from snapping up homes in spectacular skyscrapers. And as any experienced luxury realtor will tell you, it’s for a number of reasons; iconic design, VIP amenities, privacy and security are among the key factors driving clients to make purchases in luxury developments.
But one thing’s for sure, while employing a world-famous celebrity to help sell your property may not be within most people’s budget, a successful stunt, or simply just a well-executed marketing campaign, to the right audience (even on a shoe-string budget), can catapult your sales and drive more leads.
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