Social media marketing has engulfed the residential real estate business, providing a 24/7 reality show reel of real estate agents and their antics. First Bloggers, then Vloggers, and now Tik-Tokers. It seems as though every agent has their finger in one or more social media pie, promoting themselves and their listings to a worldwide, property-hungry audience.
As an agent, it can’t be easy. It must feel like a media minefield. Just when you think you’ve mastered one platform, the next one starts trending.
This week we’re talking Podcasts. They’re not the newest medium on the block. But they’re what growing numbers of savvy agents are turning to in 2021.
I’ll have mine Well-Done
It’s hard for realtors to know which media platforms will bring them the most value. For many it’s about what they’re most comfortable using. A lot comes down to personal preference. Yes, social media provides an instant visual platform versus some of the more traditional blogs, vlogs or podcasts. But it has its downsides too. It’s not the medium for meaty, meaningful content.
When you want to share in-depth insights, Podcasts give you the space to roam. Pre-recorded, downloaded digital content in the form of a podcast is becoming an increasingly popular medium to get your real estate voice heard and become a source of invaluable industry knowledge.
From bite-size takeaways to interviews with industry rock stars. Well-produced podcasts will have you learning unique tactics and strategies to get ahead in your career. Many have fun with it, bringing light-hearted debate and humour into the mix.
Podcasts are great while your audience are brushing their teeth, pounding the treadmill or in the car driving to work. You can reach them, and resonate with them. Why would you not?
So we’ve done the ground work for you, and shortlisted 5 podcast picks from the US with global followings, that every smart agent, no matter where they’re based, should be listening to in 2021.
1. Keeping It Real
Subscribe to Keeping it Real – The Secrets of Agents’ Success
Broadcast from Chicago, Keeping It Real has grown from a handful of interviews of top agents into one of the most successful real estate podcasts online today.
2. Think Like a CEO
Host: Gary Keller
Subscribe to Think Like a CEO on Apple Podcasts
Listen to Keller discussing his success on your headphones, delivered in his trademark style that actually resonates with a lot of agents. A great way to get boosted about crushing it at your next showing.
3. Real Geeks – Keeping It Real
Subscribe to REALGEEKS – Keeping It Real
If you want to hear real life agents being interviewed about unbelievable but genuine incredible successes, then tune into Real Geek’s Keeping it Real. These guys get straight to the point with their top calibre guests.
4. Real Estate Rockstars
Host: Pat Hiban
Subscribe to Real Estate Rockstars
With more than 4 million downloads and legions of fans around the world, it’s easy to see why this Podcast makes our list. With interviews from the very best VIPS of the real estate industry and deep dives into technology and strategy, Real Estate Rockstars is a must-listen for new agents and old agents alike in 2021.
5. Lab Coat Agents
Hosts: Tristan Ahumada, Jeff Pfitzer & Nick Baldwin
Subscribe to Lab Coat Agents Podcast
With more than 4 million downloads and legions of fans around the world, it’s easy to see why. Interviews with the very best VIPS of the real estate industry and deep dives into technology and strategy, Real Estate Rockstars is a must-listen for new agents and old agents alike in 2021.
Tune in, Turn up
So next time you’re sat waiting for the client who’s running late, tune into one of these. You might find it gives you that much-needed boost, reminding you of the “reason why”, behind all the blood, sweat and tears that come with being a real estate agent in 2021. And as many of the world’s most accomplished professionals will tell you, the key to success is to “Never Stop Learning”. What easier a way to do this, than tuning in to the best of the best, and learning from their own hard-earned experience.
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